Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Get influencers to write for you. Have you ever wondered how many posts get published each day?

Strategy 60

Strategy Content Marketing Influencer 60

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. The experience with salespeople and employees, even on a social platform, greatly influences customer perception of a company. UPS (@UPS) December 31, 2015. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

FEBRUARY 1, 2016

From textbooks to news stories to medical information, Digital Natives rely on the web for everything they do. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. highlight to tweet).

Content 60

Content Tips Analysis Curation 60

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Influencers are taking on new sponsorships daily. After all, influencer marketing is not without its risks. But how do we put that into concrete terms?

Social Media 118

Social Media Marketing B2B Banking 118

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( For online merchants, the average order value influenced by social media last year was $143.46.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. For instance, Fabletics influencers have to use the hashtag #FableticsPartner. This helps the brand categorize influencer-created posts and makes it easier to find content to repost. million #b2b – 3.7 Do hashtags on Facebook work?

Hashtag 115

Hashtag Facebook Fashion Trends 115

Oktopost

MAY 2, 2023

It’s a much wider net and, if you do it right, it’ll give you a 360° understanding not just of your brand’s performance on social media, but on your entire industry – any topics that relate to you, any news or trends, and any situations that could inform your strategy. But social listening can be a lot more focused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Keyhole.co

AUGUST 4, 2023

If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. Influencer tracking. We’ll talk more about Keyhole later.

Social Media 52

Social Media How To Analytics Metrics 52

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.”

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. Misleading health information or dangerous “cures”. Now is best.

HootSuite 145

HootSuite Facebook How To Groups 145

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. For the most part, these predictions from Gazalla Gaya will hold true for 2015 as well.

Content 194

Content Tips Marketing B2B 194

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. — Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015.

Social Media 75

Social Media Twitter Feed Feedly 75

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. NewsCred ). Econsultancy ).

NewsCred 275

NewsCred Statistics Social Media B2B 275

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. — Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015.

Social Media 40

Social Media Twitter Feed Feedly 40

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015! This Is One Of The Best Sources of Blogging/Social Media Information by Joshua Wilner. The Five Types of Guest Bloggers (Funny Graphic) by SteamFeed.

Tips 100

Tips Statistics Hubspot Resources 100

Convince & Convert

NOVEMBER 6, 2014

Step out from behind our computer screens and connect with influencers to drive amplification strategies. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers. But the strategy involved in influencer marketing differs than from traditional PR.

Platform 146

Platform Content Exercises Trends 146

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Finding the right influencer is key, of course, but it is possible. Finding the right influencer is key, of course, but it is possible. What’s more, this ecosystem is constantly growing.

Industry 69

Industry Social Media Brands B2B 69

agora pulse

NOVEMBER 10, 2016

Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces.

B2B 119

B2B Marketing Loyalty Comparison 119

Ignite Social Media

DECEMBER 18, 2020

Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. Influencers on Triller. Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM.

CPM 162

CPM Brands Remix Influencer 162

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. But if we get your information. I’m asking you for your information because you want to take the next step, now we can start moving you down our lead funnel. We try to find.

Content 104

Content How To B2B Questions 104

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 206

Statistics Social Media B2B Marketing 206

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 200

Statistics Social Media B2B Marketing 200

Convince & Convert

MARCH 24, 2016

Ultra-specific: It has to offer enough information for your reader to know why it is worth sacrificing their valuable time to read your article. You can’t build an audience in 2015 with 400-word posts. What information are they searching for? What trends are influencing their business or personal success?

Content 60

Content Template Templates Statistics 60

Buzzlogix

OCTOBER 10, 2017

Research bears this out: in a 2017 CMI study, 39% of B2B marketers expected to increase their content marketing budgets over the next 12 months. Micro-moments ” refer to a specific type of consumer behavior that Google identified and named back in 2015. This has greatly influenced the way consumers interact with brands.

Trends 40

Trends Content Curata Marketing 40

Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. When people read information, they’re likely to remember only 10% of that information.

Social Media 175

Social Media UGC Tips CPM 175

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: MarketingCharts. Source ). Image Credit: MarketingCharts.

Strategy 83

Strategy Hubspot B2B Blogger 83