Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). View this post on Instagram. ????Research

Retail 105

Retail Trends Fashion Marketing 105

Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. In fact, Forrester Research says Boomers outspend younger adults online 2:1 on a per-capita basis. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. According to McKinsey, consumers — and especially Gen Z — value authenticity above all.

Social Media 142

Social Media Meme HootSuite Influencer 142

Webbiquity SMM

SEPTEMBER 1, 2016

A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). According to metrics gleaned from the MENA-region Arabic sites during Ramadan in 2015, high numbers of sessions occurred at midnight, when many Ramadan celebrants were having sohor (late dinner).

Marketing 100

Marketing Metadata Retail Airlines 100

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.

Social Media 40

Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.

Retail 40

Retail Reputation Authentication Social Media 40

Pixlee

OCTOBER 27, 2016

Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising. According to a 2015 Pew Research study, 84 percent of American adults use the Internet versus 14 percent in 1995. 65 percent of adults used social media in 2015. Social Media.

UGC 40

UGC Content Statistics Hotels 40