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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

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Are You In This 90%?

Small Business Mavericks

But the 90% that was mentioned at the RSA Conference 2015 is not a good thing to be a part of. SC Magazine’s Adam Greenberg reported on the problem in his article, “ RSA 2015: Point-of-sale system security is lacking.” Nobody wants to be in the group of businesses dealing with reputation damage from security breaches.

System 70
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Modern Enterprise Link Building Strategies for 2015

ProBlogger

Be sure not just to ask questions on different aspects but also throw light over demographic details to authenticate your words. This will help in improving your reputation as the industry expert. You can become a credible source for reputed journalists as they are always in search of interesting finding, quotes or reports.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign.

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Social Media Listening. Will We Learn?

Diva Marketing Blog

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.

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Listen & Learn

Diva Marketing Blog

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.

Retail 40