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Social Media Listening. Will We Learn?

Diva Marketing Blog

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. And then it was 2015. . This is not one of those posts.

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Listen & Learn

Diva Marketing Blog

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. And then it was 2015. . This is not one of those posts.

Retail 40
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The complete crisis management guide for marketing leaders

Sprout Social

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. Case in point, the Chipotle E Coli outbreak in 2015.

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Keep company and customer data safe with social media security best practices

Sprout Social

This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. Social media security risks for businesses and organizations can’t be taken lightly. Lack of 2FA is what led to the 2015 hacking of the US military’s Central Command Twitter account.

Company 108
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What Is Newsjacking?

Keyhole.co

Now, as the use of social media increases, businesses frequently post something in response to breaking news on Instagram, YouTube, Facebook, and other well-known social networking sites. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups.

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How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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Ultimate Guide to Social Media Marketing

Sprout Social

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.