2015 Authentication Campaign Reputation 
Waxing UnLyrical
MARCH 7, 2016
Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”
Waxing UnLyrical
MARCH 7, 2016
Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”
Waxing UnLyrical
MARCH 9, 2015
Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?
Convince & Convert
MAY 2, 2016
The voice of your employees is effective in giving authenticity to your posts. As social media grew from a trend into a business necessity, the company trained over 15,000 employees on social media between 2010 and 2015. One UPS recruiting campaign presented the job of delivery driver as being more than a day-to-day job.
Sprout Social
APRIL 15, 2024
A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. Case in point, the Chipotle E Coli outbreak in 2015.
Oktopost
APRIL 4, 2023
Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Well, authenticity is a key factor. How should it look?
Keyhole.co
APRIL 20, 2023
It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Personalize your content As soon as you have a streamlined news report from authentic sources, you can start making it your own.
Expert insights. Personalized for you.
100 
Let's personalize your content