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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read).

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read).

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Are You In This 90%?

Small Business Mavericks

But the 90% that was mentioned at the RSA Conference 2015 is not a good thing to be a part of. SC Magazine’s Adam Greenberg reported on the problem in his article, “ RSA 2015: Point-of-sale system security is lacking.” Nobody wants to be in the group of businesses dealing with reputation damage from security breaches.

System 70
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Modern Enterprise Link Building Strategies for 2015

ProBlogger

This is a guest contribution from digital marketer Ryan Chester. Everything needs to adapt with the advancement of customer needs, whether it is fashion, food or even enterprise digital marketing strategies. So, your first step in link building should be based on online content marketing with all the quality standards involved.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. International Women’s Day 2015: Burqa-Clad Afghan Men Parade Kabul Streets, Push for Women’s Rights. Image: Al Jazerra English via Flickr, CC 2.0. Why: “One of the best ways to understand how women feel is to walk around and wear a burqa.”

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The complete crisis management guide for marketing leaders

Sprout Social

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

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Social Media Listening. Will We Learn?

Diva Marketing Blog

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.