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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. What Doesn’t Work.

Marketing 217
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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Writer and analyst Kevin Allocca works with YouTube trends.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million Facebook: 15 million YouTube: 17.6 Instagram: 10.3 The brand is a beloved global phenomenon.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

million YouTube: 1.1 million Adidas Football on YouTube: 1.5 million Adidas Football on YouTube: 1.5 It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences.

Sports 59
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. YouTube is red, Facebook is blue. Essence Souffrant, Digital Marketing Strategist. Meena Harris of the Phenomenal Woman Action Campaign. Make it human.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. November 14, 2014: Overly promotional posts will receive less reach on Facebook. Last updated: October 2017).

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