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Monday Roundup: Business Best Practices

Waxing UnLyrical

Why: Do you want to know how to price your products more effectively? How to Set Up Google Analytics Goals and Score More Conversions! 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Image: Sung Ming Whang via Flickr, CC 4.0. The Psychology of Pricing.

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The ROI of Social Media

Ari Herzog

— Scott Gulbransen (@kcgully) February 19, 2014. — Susan Beebe (@susanbeebe) February 19, 2014. — Lewis Bertolucci (@Lewis502) February 19, 2014. . — Lewis Bertolucci (@Lewis502) February 19, 2014. — John Muscarello (@JMMuscarello) February 19, 2014. Marketing Strategy culture'

ROI 154
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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Syndication partners such as Yahoo, AOL and the Wall Street journal add to their reach of 170 million searchers of which 56 million are exclusive to the Bing Network. From comScore’s “2015 U.S.

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Syndication partners such as Yahoo, AOL and the Wall Street journal add to their reach of 170 million searchers of which 56 million are exclusive to the Bing Network. From comScore’s “2015 U.S.

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It made me want to play music again and even – I’m sure marketers will love to hear this – visit one of their stores and buy the whole thing! So, it’s by no means a small operation they run.

Video 155
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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. How should success be measured?

Content 194
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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108