Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 142

Statistics Marketing SMS Research 142

Small Business Mavericks

DECEMBER 23, 2014

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. What made sense to do in the beginning of 2014 no longer worked by the end of the year. This idea is valuable for all of your internet marketing, not just social media. Uncategorized 2014 predictions 2015 strategies facebook rankings social metrics'

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Catch all episodes here. Episode Summary. Meet Jennifer.

Data 118

Data Engagement Hubspot B2B 118

Devumi

DECEMBER 19, 2014

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014. A photo posted by Red Bull (@redbull) on Dec 12, 2014 at 11:52am PST.

Instagram 95

Instagram Brands Hashtag Apparel 95

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Know how to distribute content using owned, earned and paid channels. Many PR people know how to write and how to tell a story. Google Plus.

Tips 100

Tips Content Training Marketing 100

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. A lack of mobile. The statistics don''t lie.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. Not only should you constantly evaluate and re-evaluate your approach, you should take a long, hard look at how you’re getting there. Here’s How to Do it.

Tools 111

Tools Content Marketing WordPress 111

Convince & Convert

FEBRUARY 26, 2014

When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014. » Content Marketing' Let’s face it. But, what about presentations? Read the whole entry. »

Content 151

Content Marketing eBook How To 151

Bill Hartzer

MAY 13, 2014

This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. Fix: How to Become a Leading SEO Mechanic” session on Thursday. Chris Goward – Co-Founder and CEO, WiderFunnel Marketing Optimization.

Meeting 132

Meeting Banking Yahoo Conference 132

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Bill Hartzer

OCTOBER 27, 2014

Some of these sites are locally-based, so the keywords are something like “cityname + keyword” rather than just “keyword” or “keyword keyword” Turns out that we had some try to take advantage of the Penguin refresh last weekend, and even last weekend I saw “SEO experts” posting about how to recover.

Software 84

Software Google Sites iPhone 84

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Hot topics of this episode include: How to leverage social data for better engagement.

Data 174

Data Engagement Hubspot B2B 174

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Big 3 Heading into 2014. Episode 54: Jessica Gioglio with How to Derive Inspiration from an Active Fan Base. Episode 66: Scott Gulbransen with How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media. Tweetable Moments.

Questions 136

Questions Aggregator Banking Hosting 136

Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. They showed us some great examples of how to do video marketing as they entertained us. We can all use that knowledge to better our own video marketing campaigns in 2015.

YouTube 60

YouTube Brands Sports Video 60

Writtent Blog

MAY 7, 2014

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. They can also enhance credibility and authority. Write First.

SEO 110

SEO Engineering Guidelines Industry 110

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Unique Features of TikTok.

Marketing 217

Marketing Authentication Trends Feed 217

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Happy New Year!

Consultant 231

Consultant Resources LinkedIn Trends 231

Twist Image

NOVEMBER 7, 2014

With that, I often get asked in interviews and by private emails how to blog. content marketing. In short, blogging is better than ever (it''s the quality over the quality). More specifically, what tools do I use, and is there any connection between the tools that I use and my ability to publish so frequently. What do you use? .

Journal 75

Journal iPad How To WordPress 75

Sprout Social

FEBRUARY 25, 2021

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. Not only is this discouraging for social marketers to hear, it can also reveal a marketing leader’s knowledge (or lack thereof) about social marketing.

Social Media Management 118

Social Media Management Marketing Collaboration Skills 118

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. How you can actually create these viral videos, and get them to spread rapidly, seems to be an all too mysterious endeavor. And their viral video marketing campaign should take off. Let’s go viral! .

YouTube 90

YouTube Video Marketing How To 90

Hootsuite

APRIL 14, 2021

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. How to use WhatsApp for business.

Tools 140

Tools Tips How To HootSuite 140

Idaconcpts

DECEMBER 30, 2015

The drug, alcohol and other addiction rehab industry is booming in the United States is booming to the tune of $35 billion in 2014 [link] While there were more than 14,000 treatment facilities back in 2014, existing centers can’t keep up with demand. You can do the marketing yourself or hire a company to do it for you.

How To 70

How To Marketing Directory Yahoo 70

Twist Image

DECEMBER 26, 2013

Combine those two worlds, and here''s a list of books that will inspire you to up your game in 2014: Accidental Genius by Mark Levy. There are so many books on productivity and how to organize your ideas and thoughts. If you are in the marketing and communications business, then you''re pitching. permission marketing.

eBook 106

eBook Project Meeting Products 106

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. CEOs want to know how to deal with big data. The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Jon Loomer

DECEMBER 11, 2022

I wrote a blog post about this phenomenon way back in 2014. I use the Within Marketing Pulse to track Facebook CPM and other information. First, it’s important to point out that Within Marketing Pulse doesn’t represent all advertisers on the platform. Here’s a graphic showing that increase from 2013.

CPM 196

CPM Facebook Sample Samples 196

Sprout Social

FEBRUARY 5, 2020

In many ways, it’s both the starting point and the end goal of Facebook marketing. In the past, a post’s reach was based on how many unique users loaded the post in their newsfeed, even if it never displayed on their screen. Anyone marketing their business on Facebook must be aware that reach is not a form of engagement.

Facebook 145

Facebook How To Metrics Organization 145

BeingOptimist

MARCH 27, 2020

Today, one of the students in a digital marketing class asked me about how to add admin to Facebook group? I did not expect that anybody would ask such a question about how to add admin to Facebook group. billion users worldwide and continuously updates and adds new features and products on its list to remain top in the market.

Groups 87

Groups Groups How To Facebook 87

Jon Loomer

OCTOBER 13, 2015

I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. This is a story of how I took a need and created my own solution using Website Custom Audiences. How to Target Frequent Visitors. As marketers, we need to be better. This is a start.

How To 120

How To Facebook URL Campaign 120

Sprout Social

APRIL 7, 2021

In this article, we’ll discuss which metrics give you insights into your silent fans, how to come up with social media content that appeals to your entire audience and how social listening tells you what they really care about. Now you know which metrics to track and how to use listening data to uncover what your silent fans want.

Social Media 134

Social Media Content Lurker Metrics 134

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. In 2014 we launched #MyMadcap. Approach your strategy with an audience-first mindset.

How To 123

How To Social Media Management Metrics Team 123

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Content How To Software 164

Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). She founded ep communications in 2014 after seven years of working for trade associations and think tanks. I know, I know.

Products 100

Products How To Delicious Consultant 100

Keyhole.co

OCTOBER 10, 2023

One of the ways you can become better acquainted with your target market and discover their needs, wants, expectations of, and reservations about your brand and its products is through customer sentiment tracking. How do you determine brand sentiment? Your analysis can reveal what your target customers value.

Sentiment 52

Sentiment Analysis Brands How To 52

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. Find your target market.

Strategy 113

Strategy Wikimedia Marketing How To 113

Convince & Convert

DECEMBER 10, 2015

In addition to working at Salesforce, Mathew Sweezey is also a self-titled “marketing evangelist.” ” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. Forecasting the marketing trends of 2016. Taulia’s Video Marketing Campaigns.

How To 60

How To Strategy Marketing B2B 60