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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

million Facebook: 15 million YouTube: 17.6 And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Brickfilms, stop motion, and animations thrive in the age of YouTube and other video-based social media platforms. Instagram: 10.3

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

million YouTube: 1.1 million Adidas Football on YouTube: 1.5 For example, take their collaboration with singer Pharell Williams. Along with updates on the new collections or lines, they also weave in beautiful narratives and themes, for example, in their Samba and Gazelle sneakers. million Facebook: 40.95

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

But there are also plenty of good examples of CEOs using social media. Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. Of course, just because they’re using social media, that doesn’t mean they’re good at it. Mary Barra.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

November 14, 2014: Overly promotional posts will receive less reach on Facebook. September 18, 2014: Facebook will be considering the rate at which people interact with posts. September 11, 2014: Offensive or inappropriate ads will be shown less or stopped. January 7, 2015: Video is growing. How may this affect your Page?

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly Traditional video content –If it was intended for TV, your YouTube or Facebook pages, it probably won’t work on TikTok. Example Best-in-Class Brands on the Platform. Since its acquisition TikTok has exploded in popularity, boasting over 1.5

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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. YouTube is red, Facebook is blue. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there.

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

million Facebook: 2 million YouTube: 503K Twitter: 368.7K For example, take #WorkoutChallenge. Gymshark’s marketing strategy started with roping in YouTube fitness stars Lex Griffin and Nikki Blackletter, who endorsed Gymshark products in their videos. This was in 2014, and it was just the start. Instagram: 6.7