Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. Some common, broad social media goals include: Increase brand awareness.

Social Media 108

Social Media How To Metrics ROI 108

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. Social Media Reigns King.

Trends 95

Trends Content Marketing Curation 95

Sprout Social

OCTOBER 26, 2021

While a lot of these methods are still in use, they come with significant disadvantages over a well-formed social recruiting strategy—primarily when it comes to cost. For example, some job sites charge on a cost-per-click basis, such as between $0.25 – $1.50 The most effective social recruiting strategies. " [link].

Applications 114

Applications Cost Team LinkedIn 114

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Keyhole.co

DECEMBER 7, 2020

– Facebook shopping – Instagram shopping – Pinterest shopping Why you need social commerce ? What is social commerce? You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017.

Social Media 80

Social Media UGC Hashtag Instagram 80

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. According to the social network itself, these new-look column ads are: "29% more effective at attracting views (noticing the ad). And News Feed ads achieve these results at a 67 percent lower cost-per-conversion than right-side ads.".

Facebook 156

Facebook Feed Feedly News 156

Hootsuite

FEBRUARY 24, 2021

Why does social media marketing cost so much? The business case for social media is one that managers have to make often. According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. What are the image dimensions for each social network ?

Questions 141

Questions Social Media HootSuite Marketing 141