Convince & Convert
DECEMBER 11, 2015
Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.
Danny WhatMough
JUNE 13, 2014
Facebook makes changes to embedded posts , making them far more visual. Paddy Power plays on our ‘social media high horse’ with a great campaign to save the Brazilian rainforest. An innovative campaign from Brazil where Hellmann’s is using WhatsApp to give cooking advice to home chefs. Tweet of the week.
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Jon Loomer
DECEMBER 27, 2021
While I haven’t yet regained the heights the show hit in 2013 and 2014, the progress is noticeable and exciting. But, you will often see audio embedded at the top of blog posts. That effectively changed late in 2021. While I poked around for a month or two, I’d say my full commitment happened on November 10.
Rebekah Radice
JULY 6, 2015
The right graphic can share your vision, expand the life of a product, sell a service or boost a campaign. According to the Adobe 2014 Digital Marketing Optimization survey , more than 80% of respondents point to images as either “very important” or “important” in relation to their marketing optimization on social media.
Buffer Social
APRIL 5, 2017
Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Video: Pixar’s approach to storytelling (embedded above).
Convince & Convert
DECEMBER 28, 2015
These videos are uploaded to Youtube and Facebook, and are embedded in the Content Pros blog post. We also have an ongoing retargeting campaign using Google display ads. Send a Thank You Note and a Badge. The day the show goes live, our producer emails guests to let them know, and encourages them to share the episode.
Convince & Convert
FEBRUARY 3, 2015
Here’s an example from when I was on the Content Pros podcast recently: (Note: We are working on adding some audio to these, probably a short description from the hosts, plus music) These videos are uploaded to Youtube and Facebook, and are embedded in the Content Pros blog post. See the Social Pros All-Stars ebook on Slideshare.
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