Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. Make It fun.

Campaign 60

Campaign List Tips Embedding 60

Buffer Social

APRIL 5, 2017

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Arielle, Community Strategist. Hailley, PR and Communications Strategist.

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Marketing Diagrams Skills How To 108

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I’m trying to understand how such a great campaign could have a foundation that is so unstable. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

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Social Media Content Analysis Sports 120

ProBlogger

JULY 31, 2017

So for today’s episode (#204) I’m going to play you a full opening keynote talk that I gave in 2014. This episode, episode 204, I’m going to play you the full opening keynote of the talk I gave in 2014, three years ago now. We’re actually a community of Emmets. Our community is doing amazing things.

Eventful 43

Eventful Blogger eBook Publishing 43

Laurel Papworth

MAY 13, 2014

No Gov – complete Big Society community activism. Education let’s us down… Warning: This version of social media and online community call to actions is so far to the Right that it becomes Left again. Slactivism & social distribution. Petitions online. Crowdfunding. Collaborative projects eg. peer to peer banking.

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Collaboration Crowdsourcing Banking Project 104