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ICYMI – search ads are inefficient, Budweiser launch Twitter #WorldCup campaign

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Facebook makes changes to embedded posts , making them far more visual. An innovative campaign from Brazil where Hellmann’s is using WhatsApp to give cooking advice to home chefs.

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

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12 Steps to Producing a Podcast

Convince & Convert

We also produce Social Pros , the podcast for real people doing real work in social media. These videos are uploaded to Youtube and Facebook, and are embedded in the Content Pros blog post. We promote each episode across our social channels, the social channels of our hosts, and in our daily email The One Thing.

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How to Produce a Podcast

Convince & Convert

We also produce Social Pros , the podcast for real people doing real work in social media. We promote each episode across our social channels, the social channels of our hosts, and in our daily email The One Thing. We also have an ongoing retargeting campaign using Google display ads. So that’s it.

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6 Social Media Trends That Will Transform Your Business

Rebekah Radice

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Video: Pixar’s approach to storytelling (embedded above). Storytelling.

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