Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 20, 2015

Image credit: Cox Business. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. 10 Steps To Use LinkedIn For Small Business by MarketingThink.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. 10 Steps Using Social Media For Business Development by Soulati-TUDE. 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing.

Social Media 245

Social Media Tumblr Marketing B2B 245

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. This is up from 808 words in 2014. Content Marketing Institute). Orbit Media).

Template 167

Template Templates Content NewsCred 167

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Global businesses reach specific market segments on social media through the use of different platforms and accounts. View this post on Instagram. Need proof?

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? 75% of small businesses in the U.S. Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Webbiquity SMM

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: Matching video content to technology buying committees by 2-Minute Explainer Blog. ** 5 STARS. 1: Content Marketing Week Starts Tomorrow! #2:

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

OCTOBER 8, 2013

You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. How Small Businesses Can Use Social Media at Events by MyBeak Social Media. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. (

Statistics 226

Statistics Social Media B2B Journal 226

Small Business Mavericks

JUNE 3, 2014

We had a great turn-out for the event, as always, and my favorite part of any speaking gig — the questions from business owners about using social media — did not disappoint. Infographic courtesy of Leverage New Age Media, April 25, 2014. Social Media social media for business social media marketing'

Social Media 150

Social Media Hashtag B2B Groups 150

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012.

Social Media 100

Social Media Marketing Mobile B2B 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. I have structured the agency so that it is an advertising and SM marketing agency for small businesses as advertising is still alive and well and we need to incorp those efforts into the SM. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? How much do small businesses spend on search engine marketing? Third, the survey was heavily consumer-oriented; b2b figures would be different.

Research 191

Research Social Media B2B Statistics 191

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind. With the recent shutdown of Argyle Social, many of its B2B clients have flocked to Oktopost. Pricing: Free. Crowdbooster.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. The affordable prices make it perfect for companies of any size from small businesses to agencies or enterprise. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

ProBlogger

APRIL 14, 2014

The 30 Awesome Free SEO Tools for Small Businesses headline was the 8 th most popular blog post on Searchdecoder in 2013. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly. Use the Magic Words. Pick Up the Paper.

Case Study 55

Case Study Curation Study Startup 55