Webbiquity SMM

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. MediaPost ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Image credit: Social Media Examiner. Social Media Examiner ). Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

Analytics 165

Analytics Content How To Software 165

Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. The Big Two: Dorie Clark What’s your one tip for becoming a social pro? “I Ariel Levy , a writer for The New Yorker.

Proposal 60

Proposal Consultant Insurance B2B 60

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

SalesChoice

OCTOBER 4, 2016

The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 billion between 2015 and 2024. In other cases, at the other end of that spectrum, data can be unstructured, volatile and high-volume—social media, multimedia data, sensor data and so forth. Market Growth Dynamics.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JULY 7, 2015

and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far. Expert guidance on social media marketing and social PR to maximize brand visibility?

Marketing 100

Marketing B2B SEO Statistics 100

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Note that these tactics apply across the board for both large and small businesses , in both B2C AND B2B , as all people are “consumers”; this is now P2P, People-2-People marketing!

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. Instagram is the most used social network by B2C social media influencers.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 46% of online users count on social media when making a purchase decision.

Marketing 100

Marketing Statistics Skills Compete 100

Rebekah Radice

FEBRUARY 15, 2016

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart.

Trends 114

Trends Social Media Survey Mobile 114

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. Social Fresh ). Social Fresh ). B2B content matters. Social Fresh ). Social Fresh ).

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NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. First, yes, the helpful facts and statistics in this post still apply in 2015. ” 30 Tips to Freshen-up & Rock Your Blog in 2014 by Pam Moore. These tips still work for 2015!

Tips 100

Tips Statistics Hubspot Resources 100

Kikolani

JANUARY 2, 2015

Fetching Friday is back for 2015! Each week, I’ll share with you the top posts on business, content marketing, search marketing, and social media marketing. How Evernote can Help you Achieve Your Goals in 2015 by Michael Hyatt. 14 Simple Productivity Resolutions for 2015 by Young Entrepreneur Council.

Content 60

Content Engineering LinkedIn B2B 60

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. Many brands struggled with social media early on.

B2B 318

B2B Influencer Social Media BuzzStream 318

Convince & Convert

AUGUST 26, 2015

Momentum Worldwide came out with a very insightful marketing chart for 2015. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. Yet Hammock managed to increase open rates by 48% for B2B companies. Don’t believe me? Their secret?

Case Study 60

Case Study Study Marketing B2B 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. The best part?

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. The best part?

Tools 60

Tools Content Marketing ROI 60

Convince & Convert

FEBRUARY 19, 2015

GE could also use this feature on other more B2B parts of its brand, such as showing a wind turbine in action or a specific feature of a machine working. A video posted by GE (@generalelectric) on Jul 11, 2014 at 9:06am PDT. A video posted by Honda (@honda) on Feb 12, 2015 at 9:04am PST.

Brands 60

Brands Content Tumblr Case Study 60

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Buffer Social

FEBRUARY 16, 2017

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? Image from KPCB ).

Social Media 111

Social Media Video Strategy Statistics 111

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

SEPTEMBER 8, 2015

The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014). 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015). 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015. Which approach works better?

Statistics 100

Statistics Comparison B2B Social Media 100

Convince & Convert

MARCH 24, 2016

There are no improvements in user engagement, social sharing, and conversions. You can’t build an audience in 2015 with 400-word posts. In 2014, Buzzsumo and OkDork conducted a study of 100 million articles. Browse through what they are sharing in major social media like LinkedIn or Twitter. Write a Listicle.

Content 60

Content Template Templates Statistics 60

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. In 2014, the average online conversion rate amounted to 2.95%. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83