Viewers are spending more time taking in media than ever before, according to a 2012 year-end media report from Nielsen, but they aren’t necessarily using their TVs to do so. The Nielsen report shows viewers are choosing both live and recorded shows and both free and paid content. I would say the biggest shift in the last two years is that the [second-screen] experience used to be layered on to the program as an aftereffect,” David Anderson, senior vice president and head of digital at Shine America, said at the International Consumer Electronics Show 2013. MORE >>

In a 2010 overview of the usage of connected devices, The Nielsen Company, used the term ‘ connected consumer ’ in that context (PDF opens, slideshare below). The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer if you want to serve him well. So, here is what you should know about that connected consumer. It’s also clear that we use more connected devices. MORE >>

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. MORE >>

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service. Twitter as Storefront. MORE >>

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Want to know how 11 million Australians will vote? What if instead of a thousand people we could check 11 million Australians or even 1 billion people worldwide? Well actually, we can. Sort of. Lube anyone? MORE >>