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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

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The Digital Agency of the Future [Report]

Mindjumpers

New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. What do you think? > Download the full report here.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Here are seven ways to add humor and get results.

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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. television viewers simultaneously used another device while watching television.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. Listen Now . The RSS feed is: [link].