The Realtime Report

DECEMBER 12, 2013

An “absolutely spontaneous” series of tweets from DiGiorno during the live broadcast ended up gaining attention from several major media outlets, reports AdAge. DiGiorno knew the live broadcast of the musical would be generating a fair amount of buzz on social media, and the brand “wanted to get in on the conversation.”

Hotels 155

Hotels Campaign Social Media Mobile 155

The Realtime Report

DECEMBER 4, 2013

Budweiser UK (@BudweiserUK) December 2, 2013. Back in May, Anheuser Busch launched the first ever “ social responsibility blimp ” with a mobile billboard reminding adults to drink responsibly, though judging from the @budblimp account (with just 574 followers) it wasn’t hugely popular on social media.

Twitter 142

Twitter Hotels Campaign Hashtag 142

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40

Travel Class Social Media Hotels 40

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Convince & Convert

APRIL 21, 2013

This new offer from Westin hotels, providing guests workout equipment for a nominal fee is a perfect example. The “Chief Executive Customer” is at the heart of IBM’s Smarter Commerce philosophy, and will be discussed and dissected at the upcoming Smarter Commerce Global Summit 2013 in Nashville. This, I love.

Airlines 134

Airlines Hosting Hotels Banking 134

Writtent Blog

MARCH 10, 2014

Hotel chain The Four Season’s clientele are a uniquely urbane and well-traveled bunch, which is why just any content wouldn’t do. Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. Did it work?

Content 85

Content Marketing Energy Case Study 85

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Real-Time Media Strategy. A social audit.) Yet when it comes to social media this seems to be overlooked.

Mobile 111

Mobile Reputation Social Graph Skills 111