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This Week in Social Media – 8/14/2013

Social Media Marketing

Another reason why it''s important to stay engaged and to not simply push content out. The value of social media value is not primarily measured in sales but rather in engagement and brand lift. Of Google, he says, "No other company has embedded itself this deeply into my life." The Web isn''t what it used to be.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Posts with unusual engagement patterns (a like-baiting signal). To help you grow your Facebook Page reach, we’ve written a few guides that you might like: Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement. The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement.

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How Emails Are Evolving into Mailable Microsites

Convince & Convert

Embedding video content in emails leads to inconsistent experiences across email clients, but between HTML5 video, YouTube, and services like LiveClicker and Movable Ink, you can generally deliver a solid inbox video experience to at least half of your subscribers. In-email payments have been in the works for many years. That’s a huge boost.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

and Pendo for customer communication and engagement. Travel is embedded into Buffer’s values—so much so that our entire remote team meets up every year at various spots worldwide. Several categories of expenses help support Buffer’s overall operations. Each teammate is eligible for a new computer every three years.

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Short Facebook Videos: An Experiment

Jon Loomer

We can go back nearly five years now to my New Year’s resolutions for 2013. And it generates, when done right, a ton of engagement. Post Engagement Audiences. The beauty of this is that I’m embedding the Facebook videos themselves. Facebook Page Engagement Audience – Posts and Ads – 365 Days.

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It Personal. Sungard’s strategy worked.

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What Is Patreon? A Creator’s Guide To Making Money in 2022

Hootsuite

Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. Podcasters can easily engage with their listeners on Patreon. Patreon supports embedded YouTube or Vimeo links. On Patreon, paying subscribers are called patrons. As of spring 2021, Patreon was valued at $4 billion.

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