Laurel Papworth

MAY 28, 2013

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. First published in The Australian May 06 2013 (paywall). Get ready, Australia. Twitter: @silkcharm.

Social Media 110

Social Media Insurance Training Social Networking 110

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . Laptop hire costs are $50 a day. 5 step Social Media campaigns. Set them all up in 3 days.

Course 102

Course Social Media Press Release Class 102

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time. Complaining that social media doesn''t work is a simple cop out.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Danny WhatMough

MAY 13, 2014

While an algorithm updates over recent years saw posts from Pages reaching only 16% of fans, a further update in December 2013 pushed this down to between 3% and 6% on average for most brands. But now, Facebook is essentially saying that, in order to reach these communities and engage them, you need to pay.

Facebook 49

Facebook Marketing eBook Cost 49

Ignite Social Media

FEBRUARY 2, 2023

I still don’t feel like I’m an expert in part because social media marketing is so many disciplines. On the flip side, if an agency’s giving you their social media person, you’re likely to have blind spots in some important areas that potentially could be hurting your brand. It really does take a team.

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 249

Social Media Tumblr Marketing B2B 249

Webbiquity SMM

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Social Media Facts and Statistics. 93% of marketers use social media for business. Social media has reached middle age(d). How big are these networks? WordPress Hosting SEO ).

Statistics 217

Statistics Social Media B2B SEO 217

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 212

Research Social Media B2B Marketing 212

Convince & Convert

SEPTEMBER 1, 2010

And they can keep saying that until about 2013. A realistic campaign/project goals, aligned with the organization’s overriding mission and objectives (my hot button) MUST be a part of the package when selling social media efforts. It didn’t work.&# Are you going to want to wait around that long? I hear this so often.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

MARCH 11, 2013

While search is still vital, web users are increasing discovering content througn social networks and social sharing (and search engines are increasingly considering social signals in rankings), meaning that – content needs to be compelling and optimized (and promoted) in channels beyond search. . ** 5 STARS.

SEO 193

SEO Paid Search Engineering Reputation 193

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. The Black community is hurting.

Hashtag 145

Hashtag Activities Social Media Retail 145

Social Media Marketing

FEBRUARY 26, 2013

The one that stood out for me was the tweet from @VictoriasSecret that Jay called "organic and interesting": WOW: Jennifer Hudson just KILLED it at the #oscars — Victoria's Secret (@VictoriasSecret) February 25, 2013 But some optimism managed to shine through. Extending beyond that would be even more intensive. Imagine that.

Marketing 167

Marketing Eventful Cost Campaign 167