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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Growth Hackers.

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10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Did it work? Absolutely!

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). B2B Marketing Insider ).

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Analyze Your Instagram Audience.