Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. We knew it was a big market. First I used the Google Adwords Ad Preview and Diagnosis tool. Location targeting exhibits problems for some search terms.

Adwords 31

Adwords Google GPS Campaign 31

Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. We knew it was a big market. First I used the Google Adwords Ad Preview and Diagnosis tool. Location targeting exhibits problems for some search terms.

Adwords 28

Adwords Google GPS Campaign 28

Twist Image

MAY 2, 2013

This is further being validated as two recent studies came to light that paint a very interesting picture of the marketing dollar landscape. And the takeaway is much the same: digital marketing is going to get more of the overall marketing budget next year. " It lives - live and in real-time. A blanket statement?

Marketing 104

Marketing Adwords Survey CPA 104

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. In 2013, 91% of Americans own a smartphone. Don’t neglect your email marketing.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Convince & Convert

JULY 24, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. This sets up the same dynamic as Google has with its AdWords. Whither the Check-In?

Foursquare 122

Foursquare Adwords Mobile Advertising 122

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

Instagram 108

Instagram Strategy Feed Feedly 108

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Digital Marketing Strategist. A Complete Guide to Instagram Marketing: The Playbook That Drives Results.

Instagram 100

Instagram Strategy How To Feed 100

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" marketing agency.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Webbiquity SMM

SEPTEMBER 9, 2013

So in order to maintain and grow website traffic, online marketing practices have to change as well. In early 2013, Google devalued general directory links for search rankings. Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix. Why the WPO Model is Important.

Directory 196

Directory SEO B2B Real Estate 196

Kikolani

APRIL 12, 2013

9 Convincing Arguments to Win Your Content Marketing Budget – Find out how marketers who are keen on content strategies can win the backing — and budget — they need to proceed with their content marketing efforts. Contest ends on Thursday, April 18th at 5pm MST. Blogging / Content. Business / Career.

Mashup 124

Mashup Resources FeedBlitz RSS 124

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. The education phase will help businesses (of all kind) better understand what the channels can actually do to augment their sales, marketing and communications. Defining the target market.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Digital Marketing Strategist. A Complete Guide to Instagram Marketing: The Playbook That Drives Results.

Instagram 64

Instagram Strategy How To Feed 64

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. Google holds the market share for search and it is where serious customers who more often convert are looking.

Small Business 60

Small Business Google SEO Adwords 60

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236

Convince & Convert

AUGUST 2, 2012

I am Jay Baer from Convince & Convert, joined as always by my pal, CEO of data-driven social media marketing software company Argyle Social, Mr. Eric Boggs. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. I think we are confusing marketing and customer service.

Social Media 115

Social Media Groups Groups Team 115

Kikolani

AUGUST 30, 2013

But they’re powerful tools that marketers have used for decades. The Entrepreneur’s Complete Guide to Freemium – While the concept of a Freemium product may not be the right model for every business, when used wisely, it can be an extremely powerful marketing tool. Social Media / Social Networking.

Marketing 136

Marketing SEO Mashup Training 136

Kikolani

APRIL 26, 2013

16 Content Marketing Golden Rules For Real Results – Many business leaders under estimate the work required to develop good content marketing that drives real results. Do you want to know the value of your content marketing efforts? Blogging / Content. This couldn’t be further from the truth. Want this report?

Exercises 126

Exercises Mashup Resources Adwords 126

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Viper Chill

AUGUST 5, 2013

Inbound is like Reddit for internet marketers and I’m pretty sure I’m usually disliked over there, so it was nice to see some positive feedback: This little request on Black Hat World actually sent me quite a lot of traffic. I was pretty surprised at how much traffic Reddit can send to marketing / SEO related sites.

Google 87

Google SEO Reddit Hosting 87

Kikolani

APRIL 19, 2013

New LinkedIn Group for Blog Marketing Strategies. Blog Marketing Strategies is for business, personal, and professional bloggers to discuss content, search, and social media marketing. The 2013 Twitter Marketing Guide – Are you ready to immerse yourself and your business in Twitter this year?

Mashup 128

Mashup Resources FeedBlitz Adwords 128

Kikolani

MAY 10, 2013

How to Use The Keyword Planner — The New Keyword Tool From Google AdWords – This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a more structured and integrated workflow as well as all sorts of new bells and whistles.

Mashup 123

Mashup Resources FeedBlitz Adwords 123

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. email marketing.

Brands 204

Brands SEO Press Release Engineering 204

Navolutions

JANUARY 2, 2014

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet. But What Really Happened to SEO in 2013? Did I mention it was a little turbulent?

SEO 100

SEO Adwords Small Business Google 100

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Viper Chill

AUGUST 27, 2013

I still feel though that the search results from 2011 and 2012 are just far better than what we’ve seen in 2013. They don’t really have to give any advice to SEO’s or webmasters; they can just ignore the whole lot and I honestly don’t think it would impact their search market share. An awful Youtube video.

SEO 83

SEO Domain Name Widget NoFollow 83