Remove 2012 Remove Mobile Remove Price Remove Retail
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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile 167
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The Frightening Ramifications Of High-Frequency Pricing

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It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). A different price for different people at different moments.

Price 85
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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Does product pricing influence the purchase decisions of your customers? According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012.

Retail 217
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

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Tracking, Personalization And Screams Of Privacy

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According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." internet retailer.

Privacy 107
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Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place. We may be inching ever-closer to this reality.

GPS 81
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Endless Aisles

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I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level.

Retail 91