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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Welcome to dark social.

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27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Most adults log on to Facebook every day.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. The trick for filtering the mess is to use new age curation methods like combining Twitter lists of your favorite sports content creators with a feed column platform like Hootsuite or Tweetdeck.

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Mark Schaefer on The Tao of Twitter

Ari Herzog

If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. I use Hootsuite as my primary dashboard. McGraw-Hill published Mark’s second book, “ Return on Influence ,” in February 2012. Connect on LinkedIn today. A no-fluff model. I like that.

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