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9 social media trends to keep your eye on in 2012

Akamai Marketing

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. The curve ball here might be Facebook.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. 70% of American consumers want to receive offers on their smart phones. 13% are 18 to 24.

Mobile 231
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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. 70% of American consumers want to receive offers on their smart phones. 13% are 18 to 24.

Mobile 100
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR.

Nielsen 140
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. 94 crore (~ $15.1M) in FY 2012 to Rs.300 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199
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4 Coupon Apps for iPhones

Idaconcpts

What’s really cool is the new bar code that is scanned into your smart phone and magically brings you to your savings for each individual offer. Entertainment Membership Coupons mobile redemption feature will be fully operational in late September of 2012. Enter these four fabulous money-saving apps. LivingSocial.

iPhone 135