Convince & Convert

FEBRUARY 1, 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. Trends to Watch in 2011. Traditional marketing creates demand. Social marketing fulfills demand.

Trends 124

Trends scribd Skills Training 124

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. E-mail marketing is one strategy for making that happen. One grocer is using e-mail marketing and getting a 55% open rate on its e-mails. Everyone needs groceries.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

APRIL 19, 2011

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. It’s been around since the earliest days of the Internet and Web-savvy marketers have been very effective in using article marketing to drive traffic to their websites and in closing the sale.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 195

Social Media Postrank Flickr Class 195

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

APRIL 10, 2011

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. The big change is that now you can check in and let your friends know where you are while you’re there. If you are a local small business anywhere in the U.S.,

Small Business 156

Small Business Case Study Press Release Marketing 156

Small Business Mavericks

APRIL 25, 2011

» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. Social media is fun. Social media is good.

Small Business 161

Small Business Case Study Marketing Press Release 161

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. Strategic Internet marketing takes time. Therefore, it’s important to know your market.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Viral marketing at its best. Social media offers Internet marketers a powerful way to get our message across, but it is work. 3 Responses to “Is Social Media Inherently Viral?&# I didn’t either.

Social Media 98

Social Media Case Study Press Release Small Business 98

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

Class 105

Class Postrank Tourism Blogger 105

Convince & Convert

JULY 24, 2011

Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. 19 Facebook pros (including yours truly) will help business owners and marketers improve in the wild and wooly world of Facebook. But again, you can watch them down the road if you miss any. Save 50% for a Limited Time. For Mari Smith?

Facebook 110

Facebook Case Study Microsoft URL 110

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. It’s called Meetup. Meetup allows you to create groups on any topic.

Marketing 150

Marketing Case Study Press Release Groups 150

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? By default, the definition should boil down as being everything you do online – SEO, social media, advertising – everything.

Marketing 114

Marketing Small Business Case Study SEO 114

Small Business Mavericks

MARCH 24, 2011

Social Times is predicting that social media marketing is going to get harder , not easier. In the past few years, social media have been growing. After all, there are only so many new people to enter the market. The difference is that you are marketing toward a more sophisticated audience.

Social Media 98

Social Media Case Study Press Release Small Business 98

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Small Business Mavericks

FEBRUARY 18, 2011

» Is Social Media Spam Here To Stay? It’s not often that you hear an online marketer complain about spam. But, Andy Beal of Marketing Pilgrim is pointing out a new Google algorithm that could very well shake up the search marketing world. Want social media spam in your search results?

Social Media 93

Social Media Case Study Press Release Small Business 93

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 153

Social Media Postrank Energy Tourism 153

Small Business Mavericks

MARCH 8, 2011

But did you know that social media marketing can lead to the collateral effect of additional inbound links through others blogging about you? If you post great content in your social media efforts that in turn gets the attention of bloggers who write about you and link to you, then you will be doing yourself huge favors.

Small Business 93

Small Business Social Media Case Study Press Release 93

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem?

Small Business 105

Small Business Reputation Marketing Case Study 105

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Small Business Mavericks

MAY 5, 2011

That should be your starting place for online local marketing. I’m anxious to see what Google is going to do with local search marketing based on this effort to “reach out&# to small businesses.&# J Log in to Reply Caroline Melberg says: May 6, 2011 at 5:25 pm Thanks 4 the RT! I’m with Frank on one thing.

Small Business 170

Small Business Google Case Study Press Release 170

Small Business Mavericks

MAY 1, 2011

Larry King says: May 1, 2011 at 12:09 pm "What Factors Affect Local Search Rankings? &# Larry King says: May 1, 2011 at 12:09 pm "What Factors Affect Local Search Rankings?" " and related posts [link] Log in to Reply Anth0 says: May 1, 2011 at 12:16 pm "What Factors Affect Local Search Rankings?"

Small Business 173

Small Business Real Estate Hubpages Case Study 173

Small Business Mavericks

APRIL 22, 2011

About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., You must be logged in to post a comment.

Small Business 168

Small Business SEO Case Study Press Release 168

Small Business Mavericks

MAY 8, 2011

One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day. However often you blog, you should have a blog that markets your business well. feed. &# GrassRoots says: May 8, 2011 at 4:24 pm #grassroots #dm2 Do You HAVE To Blog Every Day? Thanks Caro.

Small Business 170

Small Business Case Study Press Release Adwords 170

Small Business Mavericks

APRIL 29, 2011

This includes your static content, blog content, and maybe even your social media content. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? You can follow any responses to this entry through the RSS 2.0

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

MAY 3, 2011

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. A good rule of thumb for posting on the social media sites is to spend 15 minutes twice a day on each one. Can you post too often or not often enough?

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. With so much noise on Twitter, is it still a useful marketing tool?

Small Business 93

Small Business Tools Postrank Twitter 93

Small Business Mavericks

APRIL 1, 2011

Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well. Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well. In other words, the heart of viral marketing is to present people with stuff they want to share with their friends.

Marketing 93

Marketing Case Study Press Release Small Business 93

Small Business Mavericks

MARCH 4, 2011

The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. However, I didn’t definitively answer the question about whether article marketing will die. Since before the Internet, in fact.

Directory 98

Directory Marketing Case Study Press Release 98

Saying It Social

MARCH 28, 2011

Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Too often I see companies that, while I must applaud the leap, are so obviously floundering, they are doing more harm than good with their social media presence.

Small Business 164

Small Business Discount Upcoming Survey 164

Small Business Mavericks

APRIL 28, 2011

Users of Delicious have until July 2011 to accept AVOSs terms of service and to transfer their bookmarks. Unloads Delicious&# Affordable Website says: April 28, 2011 at 2:38 pm Small Business Tips >> Yahoo! Unloads Delicious [link] Log in to Reply GrassRoots says: April 28, 2011 at 6:29 pm #dm2 Yahoo! How about YouTube?

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

APRIL 18, 2011

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? There are always changes in the market. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. But it all really boils down to one thing. There are really two kinds of reputation management.

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

APRIL 26, 2011

The Perfect Website For Off-Line Marketing » Have You Asked Your Clients What They Want? – Let's say you want to build the most useful information page about som… [link] Log in to Reply Wayne Nunn says: April 29, 2011 at 9:20 pm Have You Asked Your Clients What They Want? You must be logged in to post a comment.

Small Business 161

Small Business Case Study Press Release Adwords 161