Techipedia: Tamar Weinberg

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Articles that discuss Fan Page design tend to focus on nicely designed Welcome tabs ( Examples: 1 , 2 , 3 , 4 ). Much More Screen Real Estate!

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

For example, you might have launched a Twitter account hoping it would drive tons of customers to your e-commerce site quickly. It might happen after solving a customer’s problem because of a social network complaint, for example. How to Spice up Your Social Media Strategy in 2011 is a post written by Tamar Weinberg. ].

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Let’s use Spotify as an example. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. A lot of animations that pop up online are used to promote apps or products and services that can’t really be explained by using live footage.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Here’s an example: “Thanks to all those who told us what new social media sites they’re on. But words make for a simple gesture of gratitude – that’s what Elsevier’s Mathematics and Statistics Page did as 2011 came to a close: Valentine’s Day is a natural choice for most businesses to show love to its Facebook fans or Twitter followers.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). For example, restaurants are trading instantly redeemable offers for email addresses or mobile phone numbers. Knowing that, restaurant owners are turning to digital tools to level the playing field.

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Do You Have What It Takes for a Career in SEO?

Techipedia: Tamar Weinberg

Take February 2012 for example. That’s more than double the amount in July 2011! For example, if you shove that awesome-wonderful-can’t-miss keyword you discovered into every nook and cranny of your client’s website, you’re going to do a whole lot more harm than good. DO resist the urge to go overboard.

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