Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.] Read All About It! Liked what you saw?

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 12, 2010

She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional. As of last night, Lindsay had raised $235 of her $500 target. Will you help her reach her goal ? Lindsay Allen is a veteran communicator whose love of words began at an early age. Read All About It! Liked what you saw?

Class 214

Class Training Postrank Flickr 214

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. I thought Richard’s report of his experiment was fascinating. And once you’ve made your bed, be prepared to lie in it. Top German firms ban Facebook and Twitter , by Neville Hobson. Read All About It!

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Class Postrank SEO Flickr 105

Waxing UnLyrical

NOVEMBER 23, 2010

Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. That said, Id be surprised if everytime GM brought reporters to the Champs Elysee to test their formerly crappy cars the reviews were universally positive. Cheesier [.]

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 25, 2010

Since nothing was being reported at the time, I took to Twitter to see if anyone else knew what was going on. media started broadcasting the story). Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. If you are in the U.S.,

Hotels 223

Hotels Class Postrank Energy 223

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Mainstream media reacted, by and large, with a yawn. Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# He does his best to stay informed on politics, tech, music, cultures, and social media. While there are plenty of other posts on TheWWWObserver and Lifehack that do provide me with value, the two I highlighted above only provide me with directions.

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. Thanks so much for stopping by WUL!

Social Networking 270

Social Networking Class Comments Conversation 270

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.”

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Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Vendors often report “accuracy” percentages around the 70%-90% range, but these numbers are deceptively high.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 30, 2010

Get your co-workers on board Social media wasn’t on our department’s radar. So one day I just started peppering my conversations with social media references. Within two weeks of doing this I had people from other departments stopping me in the hall to talk about social media. It was a great idea!

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. His students produced about 15 fabulous measurement reports to non-profits. I am not aware of any university that has a full course in PR/social media measurement or accountability. link] @shonali 's [.]

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

OCTOBER 25, 2010

Recent reports show it has skyrocketed in past years which is VERY scary and sad. However, when one looks further at the numbers, its skyrocketing because more women are reporting domestic violence. There’s a lot of data out there and I am aware that these are just a few tiny pieces. Read All About It! Liked what you saw?

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

Press Release 266

Press Release Class Industry Comments 266