Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. What’s a gal to do?

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. Good for you!

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. You can’t start a blog like ours unless the community wants it. The answer: I didn’t do it by myself. It was a great idea!

How To 151

How To Creative Commons Postrank Flickr 151

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Do we really want that?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. Enter Qwitter.

Tools 160

Tools Klout Policies Tourism 160

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Regardless, thanks for visiting! link] Nov.

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Class 226

Class Blogosphere Blogger Creative Commons 226

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Class 241

Class Tumblr Template Templates 241

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Mark as read Approve comment Okay wow, you brought with the poetry and the blogging. Read All About It!

Postrank 161

Postrank Class Tourism Blogroll 161

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. In 2011, let’s make our stories terrific. What’s not to love?

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. But look at the results for Google News.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Class 178

Class Flickr WordPress Template 178

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? Here is to an even more amazing 2011!!!! I turned 40.

Class 156

Class Postrank Tourism WordPress 156

Waxing UnLyrical

OCTOBER 24, 2010

Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog. Cause and effect , by Michael Martin from MediaPost’s Marketing: green blog. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? No way around it. Shall We Tweet?

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Read All About It!

Postrank 150

Postrank ROI Class Tourism 150

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? What’s your social currency? Everyone is doing it. Ah, events. They just won’t go away, despite the trendiness of the web.

Eventful 116

Eventful Twitter Klout Policies 116

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Postrank 145

Postrank Tourism Blogroll WordPress 145

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Postrank 156

Postrank Class Tourism Blogroll 156

Kikolani

SEPTEMBER 25, 2012

As each year passes, blog marketing techniques evolve. What worked in 2011 may or may not be as effective in 2012. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. Blog Platform. This one is simple.

Questions 167

Questions Adsense Marketing SEO 167

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Also check out Olivier Blanchard’s excellent post and presentation on social media ROI for associations & non-profits.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Class 144

Class Postrank Tourism Survey 144

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. What’s your social currency? Surely hosting this American icon over such a venerable holiday is an honor.

Mobile 124

Mobile Klout Policies Tourism 124

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Postrank 165

Postrank Conference Tourism Blogroll 165