50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing. Is a Blog Still Important in 2011?
The Corporate Social Media Summit 2011
APRIL 14, 2011
Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation.
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. How Women Use Social Media.
Study: The Global Social Media Check Up 2011
FEBRUARY 24, 2011
Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. Great increase in use of social media. Social Media Marketing Goals & Tools.
Cartoon: Speaking Social Media
NOVEMBER 22, 2011
Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Use business terms and explain how social media works using stories and case studies. Frighten me?
Managing Social Media Fatigue
JULY 28, 2011
She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. And I also considered telling her to stick it where the sun don’t shine because she had Rusty Speidel write a guest blog post about it. forgot my mom reads this blog and will be mad I’m being being a snot. Do you have social media fatigue?
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. If you don’t know how to do that, this blog post will teach you how to set them up and which terms to use.
Three Social Media Myths
JUNE 15, 2011
During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. And, I mean she’s not a social media big deal. As Rieva says, Remember social media is a two-way street. Three Social Media Myths originally appeared on Spin Sucks on June 15, 2011.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? aaker.
How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. You can follow Tim on Twitter or on Facebook.
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.
Social Media’s Shocking Statistics
APRIL 13, 2011
With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter stats
Three Examples of Social Media Gone Bad
OCTOBER 24, 2011
I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. And, as it turns out, the person pitching has read every blog for “eight month now.” For you?
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.
How to Spice up Your Social Media Strategy in 2011
Techipedia: Tamar Weinberg
DECEMBER 15, 2010
Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Sell Through Social Media.
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. This is a guest post by Vanessa Van Petten.
Top 11 Social Media Marketing Blog Posts of 2011
DECEMBER 28, 2011
Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. Social Search: Tempur-Pedic “Ask Me” Commercial. 9. Make Your Social Media Sharing Buttons Effective. 6. How To Build Your Own Social Network On WordPress. 4. Social Media Mistakes Easily Prevented By Common Sense. 2.
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In fact, social media is transforming the way organizations communicate — the many social tools that are available today are very cost-effective compared to traditional approaches such as email and online advertising.
12 things I thought I knew About Social Media in 2011
Direct Marketing Observations
DECEMBER 19, 2011
As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did. It’s a blog post in and of itself. 5) Corporations were ready to be transparent in 2011. Where is the disconnect?
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. In the world of social media marketing, influence is currency. PostRank.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority.
The Impact of Social Media
JANUARY 26, 2011
Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. Nearly one-third (31%) do not measure effectiveness of social media. Use of social media will clearly expand in the coming years. Social Media Marketing Goals & Tools.
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
DECEMBER 29, 2011
This is the 2nd year that I’ve published my social media resolutions. That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? Fine Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’ll keep doing it. ? Beyond failed.
Social media salaries, titles, and job descriptions
OCTOBER 5, 2011
Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics
Whitepaper: B2B Blogging Trends in 2011
Social Marketing Forum
FEBRUARY 7, 2011
B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. B2B marketing Blogging Brand marketing Content marketing PR Research Social media marketing B2B blogging content marketing corporate blogging corporate blogging tips tips & tricksThe hardest question may well be whether you even want to start one in the first place.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? Looking at my 2011 posts, it is interesting that a sports topic got the top slot since that’s not a major focus for me. But several of my sports posts continue to drive traffic so maybe I’ll look for new ways to examine sports and social.
Social Media Fatigue
JULY 21, 2011
What is social media fatigue, what do you think causes it and what are a few ways to combat it? 2. How do you divide your time up online (between networks, blogs, etc)? 3. Social Media Fatigue originally appeared on Spin Sucks on July 21, 2011. Social Media Arment Dietrich beatriz alemar gini dietrich online time commitment social media fatigue
Social Media Stress Disorder
MAY 3, 2011
Has this happened to you? Do you suffer from SMSD, or Social Media Stress Disorder? Women have been driven to reckless chocolate bingeing, after trying to keep up with dozens of blogs, while sending out #FollowFriday. Facebook is a gateway social media tool. Social Media Stress Disorder originally appeared on Spin Sucks on May 3, 2011.
Social Media Q&A
APRIL 20, 2011
guess we didn’t blog about it the next day! The Q&A. Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. My reasoning being that social media is a TOOL and agencies should not be specializing in tools. If you are going to blog every Monday at 9 a.m.,
How Social Media is a Lot Like Dating
Techipedia: Tamar Weinberg
OCTOBER 11, 2011
Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. This is where many social media newbies can miss the boat. This is the same in social media. The same can be said for social media.
Think Twice About Automating Your Social Media Efforts
DECEMBER 21, 2011
I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Do you automate your social media activities? Blogs Facebook Featured Humor LinkedIn People Social Twitter Workplace YouTube best practices cartoon social media social networking strategy tips
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. The Impact of Social Media. Evolving budget allocation. Survey by ECG group.
Developing a social media strategy
NOVEMBER 16, 2011
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.
Asian Social Media Equivalents [infographic]
FEBRUARY 25, 2011
Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which social media platforms that are used in Asian countries China, Japan and Korea respectively. The Year of Social Media 2010 [infographic]. Social Media China infographics japan Korea social media equivalents social media platforms Thomas Crampton
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.
Social Media’s Shocking Statistics
APRIL 13, 2011
With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter stats
Social Media is Going Corporate [Infographic]
JULY 3, 2012
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%).
Social Media: The Great Equalizer
NOVEMBER 21, 2011
Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., Social Media
Top 5 Signs Your Business Should Not Be Using Social Media
DECEMBER 15, 2011
Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics.
How can using social media as an employee help my company?
DECEMBER 14, 2011
You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. Do a search on S ocial Mention to find blogs, forums, discussions on Twitter or other micro-blogs. Let’s say you’re not looking for a job.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.