Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. With this, many marketers believe in the power of news, leading them to coin the term newsjacking. The term newsjacking was first used by David Meerman Scott in 2011.

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Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. This growth has carved out a niche market opportunity that the internet’s most adorable pets has risen to fill. It pays to be cute.

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ProBlogger

JUNE 5, 2017

It must have been 2011, maybe 2010. Just one more thing on community, you’ve used hashtags really well. Where did that idea come from, #everydaystyle, using that hashtag to build your brand I guess in many ways? Cheers to that hashtag. That would be my only suggestion if you want to get a hashtag going is….

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ProBlogger

JUNE 5, 2017

It must have been 2011, maybe 2010. Just one more thing on community, you’ve used hashtags really well. Where did that idea come from, #everydaystyle, using that hashtag to build your brand I guess in many ways? Cheers to that hashtag. That would be my only suggestion if you want to get a hashtag going is….

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Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms.

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Unmetric

SEPTEMBER 10, 2019

In fact, in 2011 the brand even made it to the Guinness World Record for being the Most Responsive Brand on Twitter. Chanel’s highly engaging campaign was the launch of the brand’s winter/fall collection in 2015 that had an average engagement score of 712. Whole Foods Market – 4.4 Whole Foods Market (@WholeFoods) June 26, 2019.

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Waxing UnLyrical

JULY 17, 2015

As of 2011, the BLS reported that only 8.7 percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Dedicated hashtag #PRDiversity for continued conversation. Godwin (@storyhungry) June 25, 2015. Twitter It’s 2015 and #PRDiversity Is Still An Issue.

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Viper Chill

JANUARY 27, 2016

I don’t know how I remember this, but when I wrote SEO and the Stock Market back in September of 2014, I covered a company called Zalando. Huge opportunities to create a profitable business – whether you aim to sell it or not – arise any time there’s a new market sector opening up. version and even a.pl

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Convince & Convert

MAY 11, 2016

Cumulative data from Statista shows that worldwide social commerce revenue has grown from $5 billion in 2011 to a whopping $30 billion in 2015. Similarly, BI Intelligence’s 2015 Social Commerce Report found, “Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.”.

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Viper Chill

JANUARY 13, 2016

It doesn’t have anything to do with email marketing. The reason it can work so well is because it doesn’t have any kind of negative connotations that you’re ‘marketing’ but instead providing a lot of value to a loosely defined target-audience. It doesn’t involve connecting with influencers.

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