Direct Marketing Observations

JUNE 25, 2010

According to a May 2010 study by Digital Brand Expressions , 59% of social marketers are operating “without a game plan.” I’m not sure who is at more fault here, the marketer or the company they work for? And yet it’s happening, alot! How is that possible?

Company 159

Company Social Media Study YouTube 159

Direct Marketing Observations

JULY 19, 2012

This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. ”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

FEBRUARY 21, 2012

Consider this blurb from 10 Ways Social Media Will Change In 2010. While the definition of ROI is evolving to better fit the world of relationships and networks, the ability to demonstrate ROI in hard numbers — not in followers or fans — will become a baseline business requirement in 2010.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

NOVEMBER 2, 2010

Posted: November 2nd, 2010 By: Jason Breed. You think marketer’s lives are rough, try being the customer. Marketing was marketing and technology was, well, technology and never did the two meet. So much is being thrown at the customer these days, its hard to keep up.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

DECEMBER 19, 2011

Of course I thought 2010 was going to be the year as well. Last time I checked, brands are still using Twitter as a push style vehicle for marketing and selling product. Just because I got in to the boardroom and we were talking about it, didn’t mean it was going to be happening anytime soon. Can you say mad silos ? Does it work?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

JANUARY 27, 2010

Push the envelope in 2010, you have 11 months to get it done! Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren. Start sharing what you know and what you have read. Don’t keep it to yourself. Share this Post.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

FEBRUARY 25, 2011

Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 If we were, I would think much more would be happening in this space and business. Is that why Groupon was valuated so high? billion to advertise on social networking sites this year. of the total spent online in the US.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

JANUARY 7, 2010

Lets start 2010 with this thought. What do you think? Agree or Not?

Social Media 152

Social Media Social Networking 152

Direct Marketing Observations

MAY 3, 2010

Posted: May 3rd, 2010 By: Jason Breed. Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. The title of this post pretty much sums it up. So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. How could this be?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

OCTOBER 7, 2010

I hate that model; and yet as we speak in 2010, we have 2 companies that needed traffic to grab advertisers, and to a certain degree had half of that equation, and yet still couldn’t survive. I’ve said for a long time that I can’t stand the traditional internet business model that’s predicated on traffic.

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

JANUARY 3, 2011

Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minute? Why do you think YouTube is the #2 search engine in thw world? Did you know that it was? Some of you might not know but are you surprised by that statement? Here’s some perspective for you.

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

FEBRUARY 2, 2010

Fear, Uncertainty & Doubt ) is typically used by sales and marketing types to position themselves against competitors. What happens when consumers demand (or request) product features instead of market research? IBM used to be renown for using this tactic and now it’s being used in a different way. via hashtagsocialmedia.com.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

FEBRUARY 18, 2010

1) Nevertheless, this post The New 2010 Social Media Data Flow, With Buzz is about content creation on multiple platforms and data flow, who see it, where do they see it and how to avoid duplication. Actually he didn’t shoot us down, he didn’t even respond. He makes some very valid points on how to proceed.

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Sites Policies Guidelines URL 138

Direct Marketing Observations

DECEMBER 3, 2010

2010 was a heck of a year in so many ways wasn’t it? Well, rather than have you sort through the 14 thousand bookmarks in Delicious, I saved you the trouble and am sharing my favorites of 2010. 13) Not only was the Old Spice social media campaign the big wow for me in 2010, I thought this was pretty fun too.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

APRIL 19, 2010

Your digital footprint has never been more impactful than it is now, here in 2010. You just read that TJ is a jerk and so you decide to tell someone else…and so it begins. It goes viral in a social network and people get hurt. So how, as a parent, do we deal with the firehose that is electronic communication, that is social media?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. As of August 2010, Gaga had sold more than 15 million albums and 51 million singles worldwide. In May 2010, Time magazine included her in its annual Time 100 list of the most influential people in the world. It’s cool to think about the future.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

JANUARY 18, 2010

As January 2010 slowly slips away I’m struck by thwo things I’ve read today, actually 3. Lets back up a week to add some context to what I’m about to say.

Privacy 162

Privacy Social Networking Cost Facebook 162