The big challenge for social media attribution
The Way of the Web
JANUARY 21, 2013
retailers, in comparison to 40% coming directly, and 34% from search. So I noticed when he praised Fröken Sverige in 2009. Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. But at the time, it was pretty expensive. Can the gap be closed?
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