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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Whittemore   Wiggly Wigglers   Wiggly Podcast   Podcasting  Retail  United Kingdom  C.B. Whittemore   Wiggly Wigglers   Wiggly Wigglers Blog   Blog / Blogging  Retail  United Kingdom  C.B. For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? Evans   adenin TECHNOLOGIES Inc.

Wiki 46

Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

target="_blank" rel="nofollow"> 64 Comments Dragos Roua says: October 26, 2009 at 11:27 am Yeap,I couldn’t agree more on step 7. From there, there’s little distance to become an authority, and, as we all know, authority sells Reply Glen says: October 26, 2009 at 11:30 am Hey Dragos! Reply Glen says: October 26, 2009 at 11:47 am Thanks Oscar, really glad that you liked it!

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app   Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like  Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

40 Social Media Blogs You Should Be Reading

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. But given how quickly the landscape is changing, keeping up to date with the latest trends can be a challenge. With new content being posted constantly around the Web, trying to stay current can be a full-time job. Adam has over 14 years of experience leveraging technology to drive and sustain business value for clients. Blonde 2.0′s

Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer.

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Written on July 22, 2009 by Josh Peters in Social Media 1 Comment - Leave a comment!

The 22 most unknown FREE things anyone can have.

Koka Sexton

At the beginning of May (the event was held on the 5th this year) you can head into your local comic book retailer and pick up some free comics. Author: Koka Sexton Comments: 34 comments Date: 6 Feb 2009 Categories: Geek Break Tags: free , free-comuter-classes , free-education , free-gym , free-phone-calls There are 34 comments. 3088 February 7th, 2009 at 10:37 pm [.] Thanks!

Technotheory.com - Getting Started with Social Media - A Guide and Resource List

www.technotheory.com

Last updated: January 7, 2009 Note: I’m no PR or communications consultant. I’m just interested in seeing people get real value from their technology. If you blog for a Fortune 500 company things might be a bit different: [link] than if you blog for your pleasure, small consulting firm or online retailer. One word for 2009: Impact. Step 1. 10-15 sites is a good start. Step 2.

What is Market Basket Analysis

Social Media Network Marketing

In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). Market Basket Analysis is a modelling technique. The basket enables us to diagnose on who is buying what product and what he/she 'may' 'most probably buy' Based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. That stuff is important to the business, no doubt.  But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why Customer Service Should Be in Your Social Media Marketing Strategy Why Customer Service Should Be in Your Social Media Marketing Strategy by Tamar Weinberg on July 21, 2009 Share If you’re reading this article, it should be clear to you that people use social media — like this very blog post — as a way to broadcast their thoughts and feelings, be them positive or negative. Reply Ely Rosenstock July 22, 2009 at 7:08 pm Good response.

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

www.mckinseyquarterly.com

FEBRUARY 2009 • Michael Chui, Andy Miller, and Roger P. forrester.com, January 6, 2009. 4 See Hayagreeva Rao, Robert Sutton, and Allen P. The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? Read our Quarterly Basics. Forgot Password? work Web 2.0 Your e-mail address* Send me a copy. Limited to 20 addresses.) work Web 2.0 adoption.

Quirky Turns Us All Into Sharks And Dragons

Twist Image

Launched in 2009, Quirky is an industrial design company located in New York that launches two new consumer products each and every week. To date, they have launched close to 230 products with close to 190 retail partners (including Target , Staples , Amazon , Bed Bath & Beyond and more). retail. Have you ever seen the TV show Shark Tank or Dragon's Den ? until now. Money?

Vimeo 40

The 11 Types of Alexa Hot URLs and How to Get There

Bill Hartzer

If you’re an online retailer, then offering deals like $29 airfare deals or something more incredible will bring the traffic. Alexa is a subsidiary company of Amazon.com typically known for its rankings of websites. The Alexa Toolbar collects data on the web browsing behavior of those who have it installed. There are several ways to use the Alexa Hot URLs list. Sports News. Insightful.

A look back at the top links of 2009

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe A look back at the top links of 2009 04/01/2010 tags: blogging , content , Links by Gemma Went As my Twitter followers know, I send out a lot of links to content I find useful (and hope you do too). reviewed the stats to these on Hootsuite and bit.ly and have come up with the top 14 popular links of 2009. I’m delighted that the top link was from this blog. great post on Google Wave written by an equally great friend @subutcher. It’s also nice to see two of my other blog posts placed.

Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

headed up Microsoft’s first sales team to support Internet retailers like Amazon.com and Barnes & Noble. Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships.

B2B 4

Top 50 USA Web Properties for April 2009

Bill Hartzer

April 2009 also saw an increase to tax-related websites, mainly because of the April 15 tax deadline in the USA. Google’s web properties continued to be the most visited web properties in April 2009, with more than 155 million visitors, followed by Yahoo! Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) April 2009 vs. March 2009 Total U.S. April 2009 vs. March 2009 Total U.S. April 2009 Total U.S. April 2009 Total U.S. comScore, Inc. million visitors.

Tips for Using Facebook Fan Pages

Socialized

Still, big business is creating fan pages and a study released in January 2009 , commissioned by Princeton, N.J.-based based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. In fact, when I made informal inquiries into what companies had the best Facebook pages, large retail brands were most often cited. Note: This article originally appeared in my September, 2009 Talent Zoo column. They’ve asked me what they were doing “wrong” and how to improve their pages. Apple has1.3

Smart Mall Marketing

Proactive Report

That reflects in spending trends and many retail stores in malls are feeling the pinch.   One mall management company is turning to social media to drive traffic to their properties. The results of this campaign during the Back to School and Holiday 2009 seasons will be interesting to track. Tags: Online PR Social Media Strategy online PR retail social media strategy

Social Media Idea Management: An intellectual capital hustle?

Diva Marketing Blog

Customers are invited into a special company-based website to talk about what would make a better computer or latte or retail experience. Imagine this scene - You've invited me to your home to discuss my ideas that may help you. fill in the blank. do your job better/make a better product/write a job description, etc. You also invite lots of other people. We find our way to your house. Instead of drinks together in your living room or coffee around your kitchen table you show us to separate rooms. Then you walk away. Every once in awhile some one wanders by and chats briefly.

Cyber Monday Is Here!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. The term was created by the National Retail Federation and announced in conjunction with the deployment of their own website CyberMonday.com designed to serve as a portal for Cyber Monday deals and offers.

ecommerce Chargebacks and Remedies

Atom Thought

Social media and the outdoors? Only at the ORSM09!

Josh S Peters

Written on July 22, 2009 by Josh Peters in ORSM09 , Social Media 5 Comments - Leave a comment! As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! Only at the ORSM09! Social media and the outdoors? Only at the ORSM09! So far the ORSM09 has been great! Listening. INTEGRATE! INTEGRATE!

Australia: Social Media Marketing Job at Commonwealth Bank

Laurel Papworth

We have over 37,000 employees across our retail, business and institutional banking, funds management, superannuation, insurance, investment and broking businesses, as well as a range of interests around the world. Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. Located in state of the art offices in the CBD.

Marketers weave web of loyalty

Social Media Network Marketing

These retailers are also delving further into the connection between online customer experience and customer loyalty. While most areas are being cut, and online efforts are not immune, retailers see the online experience as an investment which can increase sales through better conversion rates and decrease costly customer service calls. In general, retailers understand that a good user experience will enhance loyalty. For now, most retailers are focused on ensuring that customers can find what they are looking for without encountering problems.

Advertisers Embrace Facebook, Other Social Networks

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Advertisers Embrace Facebook, Other Social Networks by Pam Dyer on December 28, 2009 Share Social ad spending will become a higher priority in 2010, with the combination of mobile and social advertising generating more opportunities for advertisers to reach their target markets for branding and engagement. eMarketer forecasts that 2009 ad spending on social networks will surpass $1.2 billion when all expenditures are tallied, a year-over-year increase of almost 4%. and in many other countries. Raidious [.]

Spray and Pray Marketing 2.0

Buzz Marketing for Technology

And while that sounds harsh I don’t really mean it that way, I mean that media is fragmenting and like the retailer who takes cash, check, credit cards, debit cards, food stamps they have to take it all and you have to get your content out into every corner of the web possible. No matter how you look at things these days marketers are becoming more like publishers than ever before.

Using Facebook Fan Pages Effectively

Socialized

Still, big business is creating fan pages and a study released in January 2009 , commissioned by Princeton, N.J.-based based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. In fact, when I made informal inquiries into what companies had the best Facebook pages, large retail brands were most often cited. My latest Talent Zoo Column looks at Facebook Fan Pages and how to make the most of them. They asked me what they were doing “wrong” and how to improve their pages.

More Thoughts on Thought Leadership

Buzz Marketing for Technology

Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Give a listen. He has a B.A.

Market Basket Analysis

Social Media Network Marketing

Market basket analysis is not limited to retail sales but are applied to a wide range of areas like analyzing credit card purchases, fraud detection for insurance claims and so on. Market Basket Analysis is used to identify or gain interesting insights into the way customers buy items. It finds out the combination of items which are most likely to be bought together. For example buying milk and bread together can lead to buying butter. Data Mining technique called association rule mining is usually used.

Surprise! People Speak Their Mind More Online

Pamorama

People Speak Their Mind More Online by Pam Dyer on December 1, 2009 Share If you spend a lot of time on the Web you already know this, but a new study from eMarketer has found that people behave much differently online than offline. Sites Of The Month – November 2009 =-. Sites Of The Month – November 2009 =-. pamorama marketing, life, social media Home About Bookshelf Links Contact Surprise! According to the research, originally conducted by by Euro RSCG Worldwide , “cyberdisinhibition&# has caused 43% of U.S.-based based Web users to feel less inhibited online.

The Fantabulous Lists of Social Media Case Studies

Social Media Citizens

110 Ways Retailers are Using Social Media Marketing by ( [link] ). fantastic digital branding campaigns from 2009 by ( [link] ). I’ve been browsing through the lists of top social media case studies and I thought I am going to share  some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Thanks!

Need help with your 2010 strategy?

Gemma Went

Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Need help with your 2010 strategy? Look forward to working with you.

Which are the best Twitter apps … The Results « The Cube

Gemma Went

Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? My aim was to find the most useful Twitter apps as voted for by the readers of my blog and Twitter followers. Two that get a great deal of use by me.

Tips for Making a Corporate Blog Stand Out

Social Media Network Marketing

reader might visit a shoe retailer's blog expecting to find information on the latest shoes styles and celebrity fashion news. Talk about something other than yourself. Too many corporate marketers make the mistake of creating blogs as purely another mechanism to talk about their products and services. While increased sales and improved brand visibility may be two fundamental goals of a corporate blog, there are more effective ways for achieving those goals that just pushing product. That balance is what keeps readers coming back time and again. Keep your blog focused. Have some fun.

What matters now

Gemma Went

Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? like the way the man thinks and his blog is a must read for me (subscribe here ). He is a sharer, that we know. hope you enjoy it. Download it here.

Communicating bad news in hard times

Sherrilynne Starkie

The retailer’s employees found out the company was closing through the news media. The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox , the Isle of Man printing and stationery company, was issued this week.   This story is my editorial contribution. They say that when you laugh the world laughs with you and when you cry you cry alone.  But during these recessionary times this old adage no longer holds true. Bad news surrounds us and there are very few people and organisations are not affected in one way or another. Preparing the team.