Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Written on July 22, 2009 by Josh Peters in Social Media 1 Comment - Leave a comment! The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. MORE >>

This represented a 78 percent increase compared to November 2009, when just 29 percent of consumers were using their mobile devices for research in-store. Unsurprisingly, the data shows that younger consumers (ages 18-34) were the most avid in-store researchers (60 percent), up 46 percent from November 2009 (41 percent). 48 PERCENT OF U.S. CONSUMERS RESEARCED PRODUCTS ON A MOBILE DEVICE WHILE IN-STORE in December 2010, according to research from Oracle and ATG. But the real opportunity just may be a more mature demographic. The research also discovered an interesting gender gap. MORE >>

National Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0. And, since it is about the shopper experience, it’s clear that winning Retail 2.0 Allow retailer micro-visibility into order status and inventory. Yes, it is about the efficiencies that RFID and other wireless, smart technology bring to retail overall. Retail 2.0 Retail 2.0 It’s coming. What to do? MORE >>

After looking at examples in the retail and automotive industries, this week we are looking at examples from the not-for-profit sector. A busy week at FreshNetworks has meant that we’re a little later than expected  bringing you the third in our series of Online Community Examples. Online communities in the not-for-profit sector. There are many great example of not-for-profits using social media and it is sometimes the case that this sector can be more innovative than the private sector. blog). The US Navy’s Navy For Moms. UK Fundraising’s Forums. Some more reading. MORE >>

As such it is an excellent real time marketing tool for retail. May 2009: Coca-Cola Japan QR Code promotion (at vending machines). June 2009: Speed Stick. Introduction: QR codes used as mobile tagging has started in Japan (2003) and since are  implemented in several fields of mobile marketing world wide. As marketing applications their uniqueness stems from their Quick Response orientation which allows customers to access real time information. QR Codes – Trends Review: QR codes are offering endless marketing opportunities. June 2008:  Adidas. Here, sky is the limit. MORE >>