Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. It will pay off.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

MAY 13, 2010

Social media isn’t inexpensive, it’s different expensive. (I I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. 18 social media quotes jay baer View more presentations from Jay Baer.

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Social Media Strategy Social CRM Consultant 153

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Download it: [link] [link] Lucy Railton Hope to read this if/when MC naps.

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged. This, I'll try. This, I'll try. what do you do?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you.

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Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Now you’re combining content with marketing, social media with customer service.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc.

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Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. link] Wissensauslese RT @jaybaer: Delivering Happiness Delivers Indeed: Yes, nice guys can finish first.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 22, 2010

Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so. Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. GREAT INFO!

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 14, 2010

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

MARCH 22, 2010

link] Zack Wow, list of heavy hitter presenters… you're in good company. Hype about this or anything, but they are cutting off sign-ups at something like 1,250 and given that Guy Kawasaki can probably drive that many registrations with one tweet, if you’re interested I wouldn’t wait too long. Thanks as always.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JUNE 11, 2010

We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. Wisely improve the present, it is nike dunk low thine. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too.

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Upcoming Project News Social Media 125

Keyhole.co

JULY 9, 2023

It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Back in 2008, squandering off an online presence was a luxury. Even home bakers can click snaps of their delicious treats, be a famous face on social media, and run a full-fledged business. The tool is complex to work with.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

JUNE 15, 2010

All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click. This is a social address book, and social CRM application at each extreme. I uploaded a list of approximately 2,000 subscribers to my email newsletter (you’re a subscriber, right?)

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

AUGUST 31, 2010

is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting? link] Dont be a social media buzz-kill « Marketing Alive Blog [.]

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Blogging has reached that point, and now social media is approaching it. Any thoughts?

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Get Your Social Media Story Straight A Social Media Scoreboard That Works [link] Innovate AZ Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Bring them together, give them assignments, ask them for input, and turn them into a volunteer marketing army.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. A driving force behind the company’s SUBSCRIBERS RULE!

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare.

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Social Media Foursquare Consultant Airlines 129