Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). Yet I get from 2 to 10 press releases per week and several PR inquiries per month. I think we do largely agree.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MAY 28, 2010

I’ve seen press releases, non-English releases, and everything else in between. Three years ago, I wrote that owning your community requires understanding of who they are. People love the prospect of submitting to Digg, for example, and some immediately submit the spammiest articles to the service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. How to Write Effective Press Releases in the Age of Twitter (OPEN Forum): It’s not really just the “age of Twitter&# – it’s the “age of social.&# And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

People don’t actively return to those press release sections of a website because they’re written in corporate jargon. But most importantly, when people think about “corporate&# blogs, they expect such blogs to have no human voice. The viability of the medium really depends on humanizing the company.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. I’ve read so many bad email press releases. As a Lifehacker contributor in 2007-2008, I was with Gawker Media for 14 months, so that connected me with many of the top bloggers.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

And maybe then you submit a press release about it. Back in March 2007, I highlighted two different kind of Twitter users who still exist to this day. Or unfollowing them as soon as they follow you. Mass-following everyone so that you can artificially inflate your numbers. Profy highlights this phenomenon quite well.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. Send them your book. Or your beanbag chair. Or give them full download rights to your new software product without restrictions.

Blogger 103

Blogger Yahoo Buy Twitter 103