Buzz Marketing for Technology

JUNE 27, 2008

Of course if youre lucky youll find something valuable in the mix of agile software, Ruby on Rails, ASP.NET, eLearning, technology, politics and marketing that I write about. Looking forward to the beginning of true space tourism and pursuing software craftsmanship. marketing. (1). Apparently I'm in marketing now.

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Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. This was a low-risk venture and hopefully a terrific learning opportunity for people new to social web marketing.

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Bare Feet Studios

OCTOBER 9, 2009

Here’s how I think my winning this would extend to helping others: Hawaii Tourism – I will be sharing Aloha and featuring videos and pictures of happy Hawaii and the Hawaiian people and attitudes. If you know me at all, you know I am a collaborator. It will give considerable exposure to our beautiful islands.

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Tourism Upcoming Viddler Conference 47

Bare Feet Studios

DECEMBER 16, 2009

The topic was “Using Social Media to Differentiate.&# I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a few of the many case studies in the talk.

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Bare Feet Studios

MAY 19, 2010

Tagged as: barefeetstudios , bloggers , hawaii , interview , marketing , maui , podcasters , Social Media , video 6 Tweets { 6 comments… read them below or add one } roxannedarling May 19, 2010 at 10:53 am @PeterLiu47 Thanks for the tweet!

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Bare Feet Studios

OCTOBER 12, 2010

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Upcoming Conference Flickr Energy 67

Bare Feet Studios

OCTOBER 1, 2008

If you are still marketing and communicating like it’s 1999, this program will bring you up to speed and give you a game plan for modernizing how you work and interact with your customers. Speakers Chris Heuer , the founder of Social Media Club and a digital marketing veteran with 14 years of experience online.

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Social Media Tourism Airlines Upcoming 40

Bare Feet Studios

MAY 26, 2010

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Video How To Upcoming Conference 61

Bare Feet Studios

AUGUST 14, 2009

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Social Media Upcoming Flickr Viddler 60

Bare Feet Studios

JULY 8, 2009

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Word of Mouth Marketing Association (WOMMA) has an extensive code of ethics here. Somewhere, I have to make money, or my kids don’t eat.

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Social Media Astroturfing Wikipedia Upcoming 80

Bare Feet Studios

MAY 6, 2010

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Travel Conversation Ustream Facebook 43

Bare Feet Studios

MAY 21, 2010

Researchers such as John Padgett have demonstrated “increasing autonomy&# as a fundamental market behavior going back to the Renaissance in the 1500’s, and I see this as one more step in the development of human consciousness. Tagged as: autonomy , behavior , incentives , investing , markets.

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Bare Feet Studios

JULY 24, 2008

Top Social Marketing Blog Also this week, and more of a surprise, this blog was featured on a listing of the Top Social Marketing Blogs. Diva Marketing Sites Us for Blogger Relations I participated in my friend Toby Bloomberg’s blogger relations survey, and was quoted in her summary report.

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Bare Feet Studios

MAY 19, 2009

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Upcoming Viddler Conference Flickr 40

Bare Feet Studios

AUGUST 5, 2010

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Andrea of Online Marketing Muscle August 19, 2010 at 6:12 pm I don’t answer my phone unless I am expecting an important call.

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Upcoming Project Instant Messaging Sentiment 101

Bare Feet Studios

JANUARY 30, 2009

Hawaii marketing and communications professionals are invited to submit their best works of 2008 for IABC Hawaii’s Ilima Awards. I am reposting their announcement verbatim. Winners will be announced at the IABC Hawaii Ilima Awards ceremony.

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Upcoming Viddler Conference Flickr 40

Bare Feet Studios

MAY 22, 2010

Marketing The Good News: Other people can spread your message for you. Free eBook on howto manage your online identity: www.KnowHowCafe.com Your website is your prime real estate. Online Networking You’re invited! Culture matters. Find friends. Schedule smartly. You are no long limited by small staffs. You can bene?t

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Bare Feet Studios

APRIL 8, 2009

Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Case Study Study Social Media Twitter 44

Bare Feet Studios

DECEMBER 4, 2009

I love doing this type of session – one and half hours of touring the social web and discussing the implications for marketing, customer service, new lines of business, technology, and of course the ever-present legal and HR concerns. As is standard practice, I do not disclose our consulting clients unless the client wishes to do so.

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Bare Feet Studios

OCTOBER 6, 2009

At the very least, without compensation or freebies there is far less likelihood that said blogger would be paying attention to said marketer. I think it is up to both bloggers and marketers to develop their policies and share them publicly as applicable. They have published new rules covering paid reviews and celebrity endorsements.

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Bare Feet Studios

NOVEMBER 25, 2008

Here is the direct link to the Conversational Marketing Summit. I hope you will join me! Mahalo and thank you to BrightTALK for inviting me to present on this topic. Topics Covered: What is your online identity and how are you creating it, whether you realize it or not? Where and how can you manage your identity?

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Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

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Bare Feet Studios

OCTOBER 26, 2009

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Upcoming Viddler Conference Flickr 42

Bare Feet Studios

APRIL 30, 2010

Sponsor Internet TV: conversion rates and brand affinity measures far outpace traditional marketing platforms Contact Todd Cochrane, CEO of RawVoice to learn more about sponsoring internet video and connecting with pre-built audiences for your products and services.

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Video Upcoming Hotels Conference 44

Bare Feet Studios

MARCH 17, 2009

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Video Upcoming Viddler Conference 40

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

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Bare Feet Studios

DECEMBER 3, 2009

Thanks to blogging and Twitter, even people who have never used your products can have more influence on buying than any other marketing channel! I spoke to a Marketing Class at HPU last night and one of the questions was about making money. And in this case, the use of social media marketing plays in perfectly for the entrepreneur.

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Training Travel Upcoming Construction 42

Bare Feet Studios

APRIL 13, 2009

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Social Media Upcoming Viddler Conference 40

Bare Feet Studios

NOVEMBER 13, 2008

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Upcoming Viddler Conference Film 40

Bare Feet Studios

MAY 27, 2009

Here is the case in a nutshell: These new brand ambassadors are almost the perfect instruments for surreptitiously sparking and cultivating groundswell within desired and vital target markets. How would they feel if they knew it was an all expenses paid trip, courtesy of the tourism industry?

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Tourism Blogger Upcoming Review 40

Bare Feet Studios

AUGUST 19, 2009

Ford is getting good coverage on its Fiesta Movement Social Marketing campaign (thanks to my mom for sending that link). There’s good news in Detroit with GM announcing the Volt will get 230 miles per gallon.

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Social Media Upcoming Viddler Conference 42

Bare Feet Studios

JUNE 9, 2009

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Social Media Upcoming Viddler Conference 44

Bare Feet Studios

DECEMBER 21, 2008

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Bare Feet Studios

DECEMBER 4, 2008

But our tourism and ad industries have been resting on their laurels and hiding behind fakey fake advertising strategies for decades. As a direct result, markets are getting smarter—and getting smarter faster than most companies. Speaking of long-lasting brands. Hawaii surely is among the top ten.

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Advertising Upcoming Tourism Buy 40

Bare Feet Studios

SEPTEMBER 19, 2008

Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Viddler Alltop Upcoming Yammer 40

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, We have an incredible opportunity to collaborate in a social web way to move Hawaii to the top of the chart in tourism, in technology, and in green issues.

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Social Media Viddler Hotels Upcoming 40

Bare Feet Studios

JANUARY 4, 2010

Ike did not have a blog, or a Twitter account, or know anything about Facebook or RSS, but they did tap into their network of friends, who used word-of-mouth marketing to tell a wider circle of friends, and take them to the winning position in the contest. Ma Ka Hana Ka ?Ike But First! A Word for Our Sponsors!

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