B2B Social Media: 4 Ways to Sell the Value to Management
Convince & Convert
APRIL 13, 2011
Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?
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