Social Media Network Marketing

JANUARY 15, 2011

These days business have either got into Social Media or are thinking of doing so, gone are the days of neglecting this marketing channel. While many do get into Social Media, most do not use the media in an appropriate way. There are common myths and wrong doing on the sites that I have come across. Am sharing a couple of them below: Build it and they will come: Plenty of business houses seem to have registered on Social Media sites.

Social Media 108

Social Media Communities Conversation Sites 108

Social Media Network Marketing

FEBRUARY 15, 2011

What are the parameters that one is to consider while working on Social Media? What is it that can make it tick and the lack of it can make it a resounding failure. We all commence the Social Media project with a bang. All concerned persons are very enthusiastic and very keen as well. Many would start to enroll and read up on any help Page found online.

Social Media 107

Social Media Strategy SEO Sites 107

Social Media Network Marketing

NOVEMBER 24, 2011

Your Clients need to be prepared for the Social Media that you are proposing to do for them. Social Media is a relatively new zone and hence it is best to bring your Client up to speed with what you perhaps are thinking of doing with their Business / Brand on the Social Media Platforms. By sharing with them your thought process you will be able to reduce their anxiety and and not make them feel that you are working in isolation.

Social Media 105

Social Media Proposal ROI Education 105

Social Media Network Marketing

JULY 10, 2011

SEO is an important criteria for your online activities. SEO [Search Engine Optimization] if done accurately and consistently then it can be a very rewarding work. Below are a couple of myths and pointers that one should consider while working on SEO tasks: Duplicate the content: Having a couple of blogs that are same is not the way to go. Also having same content across various Social Media Sites, Blog and Website is not a very good idea.

SEO 105

SEO Social Media Engineering URL 105

Social Media Network Marketing

JUNE 25, 2011

Many a times you may have wondered on what would create a more favorable environment for your Social Media presence. What should you do and not do. After your audience joins your Social Media Page what are the parameters that you need to take care of. Here are a couple of parameters that perhaps may come handy: Asking questions: Social Media Sites like Facebook for instance enables you to have a quick survey.

Social Media 105

Social Media Survey Communities Questions 105

Social Media Network Marketing

AUGUST 10, 2011

An important part of working on Social Media is to understand about Links and Link Building. Links are like little veins or tracks that guide the Search Engines crawlers [programs / scripts / algorithms] to go and check out the Site / Blog /Social Profile. Search Engines have built their algorithms in such a way that if you start to spam and paste your Link across without a relevant reason then your Site / Blog can be flagged and quarantined.

Social Media 104

Social Media Badge Forums Directory 104

Social Media Network Marketing

OCTOBER 24, 2011

Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned.

Facebook 104

Facebook Social Media Applications Discount 104

Social Media Network Marketing

FEBRUARY 4, 2011

Close your eyes and think back on the various presentations that you will have made or have witnessed. Try to remember the various audiences. What do you see: There are some that are nodding There are some that stare without an expression There are those that may choose to close their eyes and sit through There are some who interact There are some that put forth extra ordinary questions that could take discussion on a different tangent There are some who do ask relevant questions There are those

Social Media 102

Social Media Communities Questions Types 102

Social Media Network Marketing

AUGUST 20, 2011

We know Social Media is all about Conversation. If Conversations are taken care of properly and given good direction then over a period of time they become great Engagement avenues for your Customers with your Brand / Business. Here in this Post I will talk about what Social Media is not. Below is a quick list of what Social Media is not as far as Business and Branding goes: Social Media is not a broadcast platform for sales.

Social Media 101

Social Media Loyalty Conversation Communities 101

Social Media Network Marketing

MAY 25, 2011

We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? Who perhaps could be looking at this? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. The retailer buys some 10000 people to just come to the retail outlet.

Buy 101

Buy Social Media Retail Facebook 101

Social Media Network Marketing

JULY 30, 2011

This sign on Twitter is the most known and used: #. It is called Hashtag. Though it may be a little difficult to organize content on Twitter #Hashtag has made it a little simple. Hashtag has made searching on Twitter easy. It has made the conversational thread feasible. You can search with # and have other people continue to converse. Infact # enables to have an alert system as well; during crises situation people Tweet out with # attached to words / phrases.

Hashtag 100

Hashtag Twitter Social Media System 100

Social Media Network Marketing

FEBRUARY 8, 2011

Hello, by now you will have heard the new terminology doing its rounds - called QR Code. To put it simply QR Code enables your customers and clients to 'read' / 'link' to your online Page / Site. Allow me to explain: For instance if you have a blog / site you can have a QR Code. This code which is an image as a matter of speaking can be printed, can be embedded onto another site and so on.

Social Media 100

Social Media URL Embedding Discount 100

Social Media Network Marketing

DECEMBER 5, 2011

Google+ is one more feather in your cap on the Social Media front. The question is how should you get more Traffic to your Google+ Page? Also what should you do so that they do not 'Un-friend' you. Here are a couple of points that you might want to work towards so that your Google+ Pages have a good Traffic flow which you can retain as well: Remember to update your Profile Page.

Google 99

Google Social Media Badge Loyalty 99

Social Media Network Marketing

JANUARY 10, 2011

Social Media is soon becoming an extension of marketing for many business houses, and some have already adopted it as one of the main channels to connect with the customers. Many a times we commence the Social Media planning and strategy with a bang! We start with enthusiasm and a lot of hope that we will achieve our objectives within the marketing preview.

Social Media 99

Social Media ROI Issues Communities 99

Social Media Network Marketing

JUNE 5, 2011

Social Media is to be seen as an extension of marketing and branding exercise. Social Media should not be a domain which works on its own in a silo and isolation. It requires the same effort, strategy and brain storming that any other channel would require. Thinking of Social Media at the end when all else is decided could be a slightly wrong approach in today's environment.

Social Media 98

Social Media Exercises Reputation Advertising 98

Social Media Network Marketing

OCTOBER 13, 2011

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. This is the phase where you bring in new Customers and Clients. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort.

Loyalty 98

Loyalty Social Media Construction Forums 98

Social Media Network Marketing

APRIL 10, 2011

We know how Direct Marketing and CRM [Customer Relationship Management] use the RFM model. RFM = Recency, Frequency and Monetary Value. Recency = How recent has the customer purchased Frequency = How often did the purchase take place Monetary= How much was the spend / purchase made of Here you slice and dice the data. From this model you can decipher who are your active customer sets, who are passive and not reacting and those who have been active and have for some reason gone out of action.

Social Media 98

Social Media ROI Discount Module 98

Social Media Network Marketing

FEBRUARY 22, 2011

While working on Social Media, what I have noticed is that as a Brand / Business head you would like to spread out on many Social Media Sites. Yes, this no doubt is a tempting option. The reason is simple and obvious - that you would not like to miss out on any opportunity of connecting with your target audience like your Customers and Clients. You naturally are trying to be on search engines as well and so spreading in this regard could be an option.

Sites 95

Sites Social Media Communities Engineering 95

Social Media Network Marketing

SEPTEMBER 4, 2011

It is interesting to note as to how people search on the Internet. Once you know how people search your category based information then you can easily adhere to their requirements. This is how you can use SEO to the fullest. The knowledge of what your Target Audience is keying into search engines is like a little magic wand in your hands. You then are to keep using it at practically all times.

Engineering 94

Engineering Social Media Types SEO 94

Social Media Network Marketing

MAY 14, 2011

Facebook has been transparent about its algorithms. They are called EdgeRank. It is this algorithm that decides on which post should appear on your Personal Profile Feeds in Facebook. Recently you may have noticed that posts coming from similar third party auto posting sites are getting clubbed together. This will result in your Fans not clicking each time to check out what all is clubbed together.

Social Media 94

Social Media Facebook Feed Feedly 94

Social Media Network Marketing

NOVEMBER 10, 2011

Google Plus does not allow any kind of Contests to be run on their Google+ Brand / Business Pages. It states that any kind of contests, sweepstakes, offers, coupons or other such promotionscannot be run directly on your Google+ Page. The way out? Well you are allowed to share the Links to the various types of Contests on your Google+ Brand / Business Pages.

Google 93

Google Social Media Groups Groups 93

Social Media Network Marketing

MAY 15, 2011

You will have heard about Panda by now. After Google Instant we have Panda walking in. It is the latest algorithm brought by Google Inc., early this year. It essentially is a fight against the much infamous content farms, copy paste work and link exchanges. Your Blog and Website could get affected by this. Check on your Page Rank. Have you slipped recently?

Social Media 93

Social Media SEO Sites Google 93

Social Media Network Marketing

OCTOBER 19, 2011

If you are still wondering if your Business and Brand should be on the Social Media scenario then the answer is yes if your Customers and Clients are online and on the Social Media Platform then you too should be. Social Media gives you the flexibility of doing things on the spot and changing them if you do not receive the relevant feedback that you may desire.

Social Media 93

Social Media Banking Forums SEO 93

Social Media Network Marketing

AUGUST 5, 2011

Social Media is one of the great spaces where a Brand / Business can communicate with their Customer Set. If handled well you will find good and loyal people attached to your Social Media Page over a period of time. Many a times one could get carried away when one is working on Social Media. Spaces like Facebook do hold a great reason to be carried away.

Social Media 93

Social Media Facebook Conversation Communities 93

Social Media Network Marketing

APRIL 17, 2011

As Facebook Page Administrator you would be constantly looking for ways and methods to keep yourself updated with the various activities taking place on your Page. Thankfully Facebook has introduced the notification system wherein you can keep yourself in the know if anyone comments or posts on your Brand / Business Page. Apart from keeping track of your Page you need to track your competitors as well.

Social Media 93

Social Media Facebook Notification System 93

Social Media Network Marketing

MAY 2, 2011

As a Social Media person you would be putting in long hours of research, time, energy and deep understanding on what you may post / write on Blogs and other Social Media Sites. Your work could be by way of content curation or by way of out of the box thinking. Whatever format and route you may apply, it would be original and authentic when you pen it down.

Social Media 92

Social Media How To Notification Energy 92

Social Media Network Marketing

AUGUST 24, 2011

In the online world, Search Engines are critical. Knowledge of Search Engines form an important part of Social Media professional's day to day activity. It is critical that you understand what a Search Engine is looking for and how best you can make use of the opportunity. While you do understand the important criteria of the Search Engine you need to keep in mind that the algorithms are updated and changed constantly.

Engineering 92

Engineering Social Media Sites SEO 92

Social Media Network Marketing

MAY 30, 2011

Have you wondered what are Facebook Credits? Facebook Credits are virtual currency that you can use to buy applications, games and so on. The purchases are done only on Facebook via logging in to your Personal Profile. You can own these credits by purchasing them. This purchase can be made via your PayPal or credit cards. In short your Facebook Credits can be purchased via real currency which is transferred online.

Facebook 92

Facebook Social Media Applications Buy 92

Social Media Network Marketing

MARCH 25, 2011

Social Media enables you to broadcast your message to your Community and it also enables you to tag individual persons and chat with them. Social Media is an amazing environment; here you can practice the entire spectrum right from mass messaging to one-on-one messaging. If this is the case then what have we done so far with this amazing platform. Have we identified various clusters that can take place from our Fan / Business Page Communities?

Communities 92

Communities Social Media Activities Data 92

Social Media Network Marketing

JANUARY 27, 2011

Recently, infact a couple of days back, Facebook has launched a new advertising option. It is actually bringing Social Networking into ads. This option indeed has its merit. It is innovative in its own way. What Facebook has done is that now brands and business can push ads into their target profiles by showing who from your own network has commented / posted about their brand and business.

Social Media 92

Social Media Facebook Policies Engineering 92

Social Media Network Marketing

OCTOBER 29, 2011

Social Media is an amazing space. Here you will find folks who promise a huge Fan Following for you. No doubt there are people who can do this however there are people who merely are scamming around and / or having bots. The result is that your Page / Blog Site has an overnight fame and then it eventually vanishes. The whole idea of Social Media is to grow slowly and chronologically and then to sustain this.

Social Media 90

Social Media Loyalty Buy Communities 90

Social Media Network Marketing

AUGUST 15, 2011

Understanding Keywords is an essential criteria when you work in the online territory. It is the Keywords that will eventually get your right target to you in the online world. Keyword understanding, finding and usage is one of the most important tool that you have. The knowledge of Keyword is your mighty sword / pen. Keyword finding / research is not a one-time effort.

Tips 90

Tips Social Media Engineering Research 90

Social Media Network Marketing

APRIL 30, 2011

You will have seen and used the 'Question' feature on Facebook. This feature is available to Pages and Personal Profiles as well. Facebook 'Question' is a very useful tool for Page Administrators. It enables your Brand and Business to get your Community Members engaging with you. Have you ever wondered what would be the reach of the 'Question' when used?

Questions 90

Questions Facebook Social Media Feed 90

Social Media Network Marketing

FEBRUARY 1, 2011

Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches.

Social Media 90

Social Media Discount Issues Training 90

Social Media Network Marketing

JULY 5, 2011

Social Media is a great platform for sharing information. It is a great platform when things go well and people share either what you want them to share or they share on their own a positive note about you / your Brand / your Business. There are various people sharing various matter. People automatically start to prefer a certain platform for a particular aspect.

Communities 90

Communities Social Media LinkedIn Platform 90

Social Media Network Marketing

JUNE 15, 2011

Google will soon be rolling out Google Wallet. This is a payment system that will enable you to just flash your cell phone at the payment counter. Your payment system has shifted from paper notes to plastic credit card. Now as Google launches this you would start to see yourself and people around you paying via cell phones. Essentially this will be an android application.

Google 90

Google Social Media Loyalty Applications 90

Social Media Network Marketing

NOVEMBER 4, 2011

GMail has recently rolled out the new look. This is available to everyone. You can revert back to your previous look of GMail if you wish to. This option of reverting back is temporarily. Later on your GMail will be having the new look. There are a couple of new functions / changes that the New Look of GMail brings with it: You can re-size your Gmail.

Social Media 89

Social Media Mobile Conversation Facebook 89