Mindjumpers

SEPTEMBER 22, 2011

Tweet Today would be a bad day or a good one for Facebook, we will let the users decide. But, what we know for sure is that we are going to see robust changes in Facebook. Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand etc. You can read about them and their implications in our yesterday’s post.

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Conference News Feed Feedly 170

Mindjumpers

SEPTEMBER 23, 2011

Tweet Yesterday, much talked about Facebook Developer’s Conference F8 took place in San Fransisco. It was a much talked about event and it seemed Facebook had something big to announce which would forever change the face internet and I feel as usual the social giant was quite impressive! We were following it quite closely. Following is a sum up of the announcements: Announcement of new profile design: Timeline.

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Facebook Patterns Film Social Graph 169

Mindjumpers

SEPTEMBER 27, 2011

Tweet Earlier, I wrote a blog post about the Danish work platform called Podio , and how in March 2011 they launched a store in San Francisco. Since then a lot of new things have been happening around Podio, such as the company going on a world tour as well as launching a fleet of new initiatives to improve the platform. And now, Podio has just released some interesting mobile applications for those who are always on the move!

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Applications iPhone Collaboration Mobile 154

Mindjumpers

SEPTEMBER 21, 2011

Tweet. F8 is Facebook Developer’s Conference where changes and new solutions for the platform are in focus. People constantly speculate on what the next big thing on the platform will be. And this year, speculations on the changes have been in line with the directional motto of “Read. Watch. Listen”. From “Open Graph” last year, to “Socialize the Internet” this year, Facebook has sure come a long way!

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Conference Brands News Feed 186

Mindjumpers

SEPTEMBER 6, 2011

Tweet. According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. This is great news for companies, as it goes to show that their efforts on Facebook are not wasted!

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Feedly Feed News comScore 234

Mindjumpers

SEPTEMBER 28, 2011

Tweet Many businesses run a blog as a part of their social media strategy. The aim is to pass on their thoughts as a corporate brand and comment on the relevant topics. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? In the following post, I will share some research findings on optimal frequency of blog posts for customer acquisition and how to ensure that the frequency is maintained.

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Study Hubspot Content Blogger 249

Mindjumpers

SEPTEMBER 15, 2011

Tweet Every brand has a distinct voice. The voice of the brand is determined by its brand identity and its persona. Those are the core principles on which you manage a community on social media. To demonstrate this, I thought it could be a good idea to take Oprah Winfrey as an example, since we all know what Oprah is all about. As supervising producer and host of the top-rated, award-winning The Oprah Winfrey Show and the visionary behind OWN (The Oprah Winfrey Network), she has entertained and

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Social Media Brands Communities Hosting 193

Mindjumpers

SEPTEMBER 1, 2011

Tweet The Danish parliamentary elections were announced by the Prime Minister Lars Løkke Rasmussen last Friday and are scheduled to take place on September 15 th. For a while, there have been discussions about which role social media will play in this election and now we will see some answers. One side claims that social media will play a bigger and more important role than ever before, because social media today is relatively more integrated to the lives of Danish citizens.

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Social Media Meeting Campaign News 254

Mindjumpers

SEPTEMBER 5, 2011

Tweet. Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing. Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. To address this need of social media users, Buddy Media has announced a new product called “ ConversionBuddy” to enable the social sharing via Facebook, Twitter, email and blogs.

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Analytics Patterns Retail Social Networking 210

Mindjumpers

SEPTEMBER 20, 2011

Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually designed on romance with advertisements focusing on people in love and comparing it to Lacta’s sweetness.

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Campaign Engagement Facebook Advertising 240

Mindjumpers

SEPTEMBER 7, 2011

Tweet. Looking for social media news, I stumbled across this infographic named “The Anatomy of a Fan&# , designed by MoonToast , a social commerce platform. As it says in the infographic, all brands have fans, but who wouldn’t want to increase their number? Therefore, the company has tried to illustrate what happens when fans engage with your brand on three different levels, namely light, moderate and heavy engagement, and also how interaction is created on those levels.

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Engagement Facebook Overview Feed 273

Mindjumpers

SEPTEMBER 2, 2011

Tweet With the Internet becoming a competitive universe to operate in, social media platforms are regularly innovating and trying to establish themselves as commercially viable. Businesses are also tactically focusing on the demographics and messaging on each of their social media channels to decide what to focus on, what to say, how to target those present and whether being present on that channel is value for money.

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Twitter SMS Patterns Marketing 202

Mindjumpers

SEPTEMBER 26, 2011

Tweet With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. I found the infographic on Mashable. It’s called “Social Media for the Career Minded”, and it portrays the personality, education, career paths and responsibilities of today’s successful social media strategists.

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Overview Statistics Groups Groups 271

Mindjumpers

SEPTEMBER 29, 2011

Tweet When we discuss the ROI on Facebook, we often come across different opinions about it. While a lot of businesses focus on building sustainable relationships and creating buzz through Facebook, a lot of them want to generate direct revenue from it. Here is a really good infographic put together by Webs , a website designing firm who compiled the findings of a survey done by their group Pagemodo in an interesting infographic.

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Company Facebook Survey ROI 198