Sat.Nov 08, 2014 - Fri.Nov 14, 2014

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How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. “They understand the market better than anyone at corporate headquarters.”

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Frustrated With Social Media? You May Have Overlooked This One Resource

Small Business Mavericks

The solution to your social media challenges may already be on your payroll. I think the rise of social media is happening because people want to connect on an individual basis. Social media provides a non-geographic tribe to become a part of and the appeal is that it is non-scripted.

Resources 117
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How to Create a Social Media Holiday Campaign

Devumi

It’s mid-November, your social media holiday campaign planning has to start now. As with all things in social media, you need a solid plan to make it work. A solid social media holiday campaign plan is an essential, and I’m going to take you through a few tips you’ll need. What media did you use?

Campaign 113
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Vine Marketing: 5 Must-Reads

Firebelly

Twin Design / Shutterstock.com Learn everything you need to know about marketing on Vine in these five must-reads. Brand Marketing on Vine: How to Sell Yourself in Six Seconds By Jon Mowat Nearly two years after its launch, Vine is already becoming an established part of the content marking mix. Social Media Video vine'

Marketing 163
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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3 Unique Ways Brands Are Approaching Content Creation

Convince & Convert

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. “You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. Image via AdAge.

Brands 160
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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

Is this the best piece of corporate media ever? In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. To me, the James Hetfield video is the best piece of corporate media I’ve ever seen. Whoever edited this sure knows the key elements of storytelling.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.