Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

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Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. This may be a surprise for an agency that has been given access to a client’s pixel via Business Manager. But, understand that pixel configurations are often complicated.

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Jon Loomer

FEBRUARY 15, 2023

Quality traffic with Facebook ads is the Holy Grail. While there are likely manual solutions and other tools that help you accomplish something similar, I’m using Google Tag Manager to manage my pixel. I assume that you already have a tag created for the base pixel code. I seriously overcomplicated that tutorial.

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Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. Why isn’t Ads Manager reporting your conversions? When someone completes a conversion, does the expected event fire?

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Jon Loomer

APRIL 11, 2022

The Facebook Pixel Helper (is it the Meta Pixel Helper now?) The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. First, you need to use the Chrome browser. Do they have the pixel installed? is such a tool.

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Facebook Custom Conversions: The Ultimate Guide.

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Jon Loomer

FEBRUARY 7, 2024

Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. Meta reports conversions based on the date of impression, not the date of conversion. As Meta advertisers, we’re constantly on a quest for good results. The results are good. Really good.

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Jon Loomer

OCTOBER 19, 2023

Facebook ads of old prioritized targeting. Advertisers find success by removing all targeting, like with Advantage+ Shopping Campaigns or using Advantage+ Audience. Meta uses your pixel data, conversion history, and prior ad engagement to determine who sees your ads. Here’s what it means.

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Jon Loomer

FEBRUARY 28, 2024

There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. When should you use them? There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Do not gloss over this.

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Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities.

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Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events.

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Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. You may even be using pixel events with parameters. But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. What Are Custom Conversions?

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Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? You can’t optimize for conversions.

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Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. The Base Pixel Isn’t Installed Properly.

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Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. You’ll typically use Awareness when actions aren’t a priority ( though there are exceptions ).

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Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. First, when we speak of “events” in this context, I’m referring to pixel events. Here’s an example using the custom event I created for Time on Page.

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Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. Agency uses their own ad account and gets access to the client pixel.

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Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. ” Name your pixel. .”

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Ignite Social Media

MAY 13, 2021

update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Phasing Out the Facebook Pixel.

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Jon Loomer

SEPTEMBER 15, 2020

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. You can share a pixel with a partner. Go to “Pixels” under Data Sources.

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Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. This may seem obvious, but make sure that your ad is set up to track conversions.

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. As I write this, the Pixel Event Setup Tool , though it has promise, simply isn’t a solution.

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Jon Loomer

SEPTEMBER 1, 2020

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. One of those points of confusion: Where did my base pixel code go? ” Next, select your pixel under “Data Sources.” Here’s a quick video, if that helps… What About Pixel Events? Not really.

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Jon Loomer

AUGUST 3, 2022

If you can’t use your pixel, you aren’t able to track results, optimize for a conversion, or target those who clicked on your ad. Landing Page Views: The number of times someone clicked on your ad link and successfully loaded a page of your website with the Meta pixel. Meta needs to leverage Outbound Clicks.

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Jon Loomer

JUNE 19, 2023

No, there won’t be a greater focus on sales if you set your performance goal to Impressions while using the Sales objective, rather than the Traffic objective. Your objective will change what conversion locations and performance goals are available. Delivery will be the same.

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Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. You may even be using pixel events with parameters. But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. What Are Custom Conversions?

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Jon Loomer

MAY 10, 2023

We’ve all heard it: “Facebook ads don’t work.” Facebook ads don’t work for you. The way that you’re using them. Let me explain… Facebook Ads Aren’t Magical Look, don’t get this twisted. Facebook ads aren’t some magical switch that will make you rich.

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Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. The Base Pixel Isn’t Installed Properly.

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Jon Loomer

FEBRUARY 12, 2024

I admit that I miss the old days of Facebook advertising — before it was Meta advertising. And it’s impacting your results… Improper Use of Exclusions The improper use of exclusions can go two ways. Nonexistent or incomplete use of exclusions. While you should use exclusions, you can overdo it.

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Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. This doesn’t mean that Facebook ads optimization is bad. How Facebook Ads Optimization Works. This is important.

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Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. What I do know is that among its capabilities is sending web events for Facebook Conversions API. You can create triggers using a timer. I may have found it in Zaraz.

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Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? You can’t optimize for conversions.

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Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. ” Name your pixel. .”

Facebook 148

Facebook WordPress Eventful Google 148

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. ” Name your pixel. .”

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Facebook WordPress Eventful Google 146

Jon Loomer

DECEMBER 1, 2021

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. ” This is a preset that Facebook created. The standard pixel events you care about will differ depending on your website.

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Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Facebook Custom Conversions: The Ultimate Guide.

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