Social Media Strategery

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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

According to a recent PwC study , 43% of consumers agree that “owning feels like a burden.” It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. In another PwC survey of 1,322 global CEOs, half of the U.S.

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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

Add on surveys and studies that show the public doesn’t care if the content was paid or earned, and you’ve got an industry-wide ethical crisis on your hands. What’s the solution? It’s going to take more than well-intentioned letters to the editor or codes of ethics to solve this problem.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Yet a recent study by InboundWriter shows only 10 to 20 percent of a company’s website content drives 90 percent of its online traffic. According to a recent IZEA survey , 61 percent of marketers have paid someone to mention their product, and that number is only going to rise in 2014. Paid sponsorships.

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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. link] Jane Hello, I 100% agree with sradick.

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