6 Tips to Make Your Email Marketing More Effective
yMarketingMatters
JANUARY 23, 2013
In a recent study by DoubleClick, email users were 72% more likely to respond to a business email if its content was based on the interests they had specified. The most popular interest categories, according to the study, are coupons and household goods. So you should rename it as: my_email_newsletter_banner.jpg.
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