Direct Marketing Observations

JUNE 2, 2011

Is there a tipping point looming here where eventually everyone tires of being so social? It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. social networks) then demand goes down right?

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

MAY 28, 2010

In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create widgets.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

APRIL 2, 2013

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking.

Social Media 238

Social Media Social Networking 238

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

FEBRUARY 10, 2011

Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there&# is really worth it. Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network?

Social Media 214

Social Media Social Networking Twitter 214

Direct Marketing Observations

MAY 20, 2011

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?) It’s community based and people based and not sales based. Big diff.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms. 4) No Value.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

APRIL 16, 2010

In case you don’t know what Ning is: It’s a service that allows people to join and create social networks. million Ning Networks created and 40 million registered users. About 6 months ago, I mentioned on a panel that the free ride of social media had to end at some point. This is only the beginning.

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

APRIL 21, 2010

This past Monday, I sat on a panel in Naples Florida where we talked about social media and children. Accountability-Social media has now made everyone accountable for what they do and what they say now. Accountability-Social media has now made everyone accountable for what they do and what they say now.

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

MAY 18, 2010

I naturally equated value to what we do in social media and thought that… Not only is value perspective, it’s subjective as well. You can define engagement through social media anyway you like- just as long as it’s working for you. Value to your organization will be perspective. Think about that.

Social Media 171

Social Media SEO Social Networking Skills 171

Direct Marketing Observations

MARCH 9, 2010

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. 1) Today I have a very large network of close and semi-close contacts that I can reach out to at a moments notice.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

APRIL 23, 2010

Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. A social network happens because of what? I’m more of a black and white type. I like to distill things down.

Social Media 152

Social Media Fashion SEO Social Networking 152

Direct Marketing Observations

JANUARY 12, 2010

I got a call yesterday from a vendor selling a social media solution. I was astounded by the person admitting that he really didn’t know enough about social media to answer the question. I was astounded by the person admitting that he really didn’t know enough about social media to answer the question.

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

JUNE 15, 2010

I’ve been thinking a lot about how people use social networks and why. The newbie in social media might think, and somewhat accurately I might add, that it’s easy to just dive right into social and worry about the big stuff later. They’ll join any and all social networks that they can.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JANUARY 29, 2010

So you want to know about social media ? What do YOU know about social media? Do they have any idea how difficult social media marketing is? Do they have any idea how difficult social media marketing is? marta kagan marc meyer Social Media marketing Social Networks.

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

SEPTEMBER 13, 2010

Now what if we applied these to the world of social media? Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc.,

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

AUGUST 11, 2010

Tags: social media influence blogs marc meyer social media Social Networks YouTube.

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Social Media Social Networking Training YouTube 194

Direct Marketing Observations

APRIL 12, 2010

I’m starting to become acutely aware of the extreme amounts of entertainment vehicles, media outlets, media devices, content consumption and content creation that are being produced at massive levels all around me. Social media can do that. Call it “social media celebrityism&# if you will.

Social Media 162

Social Media UGC Social Networking Content 162

Direct Marketing Observations

JANUARY 25, 2012

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Jay Baer calls it false intimacy.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

JANUARY 27, 2011

Yep I was going to talk about how athletes should be careful of what they say about themselves or others especially on social networks. Not just the fact that it was on a social network but this has to do with civility and respect. Like I said, there are no take backs in social media. It must be true.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. We obviously sat in a room and agreed with the highest ranked person in the room who happened to love the logo but we failed to perhaps use social media channels to ask those that wear our clothes what they thought. They went off. What do we do?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Is it fear of social media?

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14. Why the flip-flop?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

FEBRUARY 16, 2010

What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Which begs the question: How many networks is too many networks? And what ultimately happens is we make guest appearances on these social sites. How do we scale?

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

JANUARY 28, 2010

In our never ending and ongoing series of social media thoughts, we bring you the corporate social media adoption conundrum. As a large company, should you embrace the personal brands within your organization that might be thriving in the social media world? What’s the worst that could happen?

Social Media 122

Social Media Social Networking Organization Examples 122

Direct Marketing Observations

NOVEMBER 24, 2010

What’s right in social media? As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. What’s wrong with social media? The semantics of social media education. The barriers in social media are not so high that it is an exclusive club.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JUNE 23, 2011

Including corporate America, and yet that is their greatest fear with social media. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. Social media is no longer an if statement, it is most definitely a when statement.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. But some rules will still apply when the dust settles. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

MAY 22, 2012

The beauty of social media isn’t in the online connections. No the beauty of social media is in it’s potential. Taking social offline should be the goal of every online social media encounter worth its weight. It’s not about the numbers, never has been.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

FEBRUARY 4, 2010

Social media provides us with, and allows us to provide, that real time data stream of what is happening now. We connect on various social networks with people who we have shared our lives with in the past. Tags: SEO/SEM Social Networks marc meyer. This moment, this hour, this minute. In the moment.

Social Media 168

Social Media Social Networking SEO Data 168

Direct Marketing Observations

MAY 26, 2010

I came across Tlists when I showed up on one of it’s lists of “The most listed Tweeters on 921 lists about Social Media&#. Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JANUARY 27, 2010

Social media is no exception. We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. What will satisfy this rabid audience of social media consumers looking for the brass ring or the uber answer? Share this Post.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

AUGUST 9, 2011

I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out. Pretty soon, a lot of us, if not all of us, will have a pretty solid grasp of what social media is, and and how we are supposed to use it.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

JANUARY 7, 2010

Tags: social media marc meyer Social Networking.

Social Media 152

Social Media Social Networking 152