Rebekah Radice

JANUARY 9, 2017

White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. My process for webinars is similar to presentations. ( White Papers. Join a webinar.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Explain the biggest pain points a buyer in enterprise social media management software has before making a purchase. Develop three unique product pitch ideas for a webinar on the topic of [INSERT TOPIC]. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. My process for webinars is similar to presentations. ( White Papers. Join a webinar.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

JANUARY 21, 2021

When it comes to social content creation, it pays to “work smarter, not harder.” Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. A post shared by Sprout Social (@sproutsocial).

Social Media 142

Social Media Content Report WordPress 142

agora pulse

JUNE 27, 2019

This puts it ahead of website content (65% of respondents plan to produce more), video (63%), blog posts (49%), infographics (45%), case studies (38%), newsletters (37%), webinars (36%), data reports (35%), virtual reality (33%), podcasts (32%), animation (31%), augmented reality (28%), white papers (27%), bylines (26%), and tip sheets (25%).

B2B 100

B2B Social Media Content Newsletter 100

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 130

Strategy Content How To Survey 130

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. If you don't understand a little bit about them, you may miss the opportunity to connect with them. Based on previous interactions, what kind of content do they like?

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

JANUARY 11, 2017

This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. If we’re doing a webinar, I know how many people registered and attended. They left their information. We know why we sent the tweet. What’s the topic of the tweet?

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Oktopost

JUNE 9, 2020

For example, an employee’s tweet linking to your latest white paper might produce a spike in downloads or a single LinkedIn message about an upcoming webinar might lead to more registrations. Integrated workflows allow you to manage advocacy programs without adding more work to your social media manager’s routine.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

NOVEMBER 10, 2016

B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces).

B2B 119

B2B Marketing Loyalty Comparison 119