Trending Sources

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. These insights and  predictions have been collected and organised into different sections, depending on their nature: Sections : The Biggest (Social) Marketing Developments. Top Trusted News Resources.

Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report. The State of Social Media In The UK.

Does Your Social Media Agency Need as Real Identity?

agora pulse

Every business needs an identity but for those offering social media marketing it’s even more important. For marketing and PR agencies that want to broaden their offering to provide social media marketing services then re-defining brand identity can become a challenge. Ric Dragon, from Social Marketology, sums it up nicely. Defining ‘identity’. Making a statement.

Is Social CRM the key to growing membership?

SocialFish

Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion. It was coined in the corporate world to describe a business strategy for managing customer relationships in the age of social media. How might associations incorporate Social CRM to recruit and retain members? Translation, please.

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

No wonder then that B2B has a lengthy buying process as it generally takes a time to reach some consensus when the decision-making unit is large,” explains Prasad Dhamdhere of marketing company Social Annex. Blogs and social media posting are a given for both B2B and B2C marketers; it’s the platform, depth of topic, and tone that are different. Image Source. people.

B2B 21

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently In addition to your paid and owned channels, how can you work with influencers to boost your earned media and amplify your voice on the social web?

Social Business + Big Data = Business intelligence

Mindjumpers

The massive amounts of data make the value of good social media management and engagement even greater – and easier to sustain. In addition, if we can manage the BDA’s data, we can essentially analyse how our followers’ friends and connections engage with us. Social Performance Software: helping us to retrieve business intelligence. Tweet. Every day we create 2.5

Data 121

Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Conference social media campaigns to increase outreach and lead generation. Social CRM and ROIPossible now].

Search and Social Weekly 1.5

Josh S Peters

This week we have some great articles covering the worlds of search and social and we also have a great ebook download about social business from SpreadFast. The Social Business Textbook (download) by SpreadFast. great ebook on creating a social business by the awesome folks at SpreadFast. The 2013 Community Manager Report [INFOGRAPHIC] by Social Fresh.

eBook 50

Social CRM Use Case 6: Retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 6th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association.  In ALL cases, you should be building your community on social media sites before you even think about ROI.

Social CRM Use Case 3: Optimize and socialize your member services

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Optimize and socialize your member services. The Social CRM team changes the job descriptions for the junior staffers.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills. 1.  What Is Social? — 2.

Class 31

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. At least, not for the sake of using social media.

Social CRM Use Case 5: Recruitment

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 5th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association.  In ALL cases, you should be building your community on social media sites before you even think about ROI.

The Pressures of Content Creation

Social Media Marketing

I've even been guilty of saying that content is the currency of social. Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. social media blogging contentNot so fast. How meta."

Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. How To Gain Value From Social Media Feedback.

ROI 41

8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born. Take to Social Media. Schedule/Queue Social Messages.

Where does Content Marketing Belong in the Social Business?

Conversionation

I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing&#. Note that the question is about responsibility and management (who does what and where), not ownership. So, let’s take a look at the responsibilities (not the ownership) in content marketing, a topic that is closely related to social media marketing. Do we need Content Marketing or Social Media Marketing Directors? When it comes down to social, the answer is quite simple.

#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Why do you care about Social PR? Avocados. The

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Social Pros Transcript For Your Reading Enjoyment.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Social Pros Transcript For Your Reading Enjoyment.

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Social Pros Transcript For Your Reading Enjoyment. Listen Now. Jim: Hey everybody.

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. Too often we expect people to do something for nothing.

Preparing for the Next Disaster: The Future of #crisisdata

SocialFish

by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). In the midst of inexplicable tragedy, my personal definition of the social web got rocked. I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Crisis data = people. Please send someone to get her out.&#.

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription.

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

This is Episode 22 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Welcome to Social Pros episode number 22.