Direct Marketing Observations

AUGUST 24, 2011

I used to be an SEO specialist until what I did just became a small part of the daily mix of things that I did for our clients. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

JANUARY 26, 2010

Forget Facebook and Twitter, For B2B, it’s all about Linkedin. New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool? Tags: SEO/SEM b2b b2c marc meyer social media Social Media marketing. IMHO, this is bloody simple and easy to use. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

OCTOBER 28, 2010

It’s easy to set up a Twitter and Facebook account and think that you’re doing social media. Tags: SEO/SEM social media fear. Meaning it is easier to succeed in social media now than it was in 2008. Yes but… It’s also easy to think you know what results you want from social media. What did you do?

Social Media 189

Social Media Consultant SEO Training 189

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? So you have to think about things like: Site design that incorporates SEO. What brands do you follow on Twitter and Facebook? SEM to artificially drive traffic.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JULY 12, 2010

Let’s take an actual Twitter account for example with 2500 followers. Upon further examination, there are zero conversations.The screenshot below is what you see when you click on the @yourtwittername on the Twitter main page of the example account. Is that really the way to use Twitter? Let’s keep going.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JANUARY 10, 2011

It might just be an issue of WOM, Buzz or SEO and search. How many times can we read the 10 ways to use Twitter for your business? So everyone has a chance to succeed; but what seperates the real thing, the solid thing or the big dog from the one who just showed up trying to capitalize or catch the big wave?

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JANUARY 19, 2010

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum. via hashtagsocialmedia.com.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 12, 2012

Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Twylah allows users to create a branded page for their Twitter stream. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

APRIL 19, 2010

Tweet on Twitter. And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. Tags: Social Networking Social Networks Facebook YouTube Twitter social media flickr marc meyer education social networking and children monitoring and listening youth. Create a blog on WordPress.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 10, 2011

According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. The real-time aspect of sharing information through Twitter has made the platform ideal for updates on what has been happening.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. I’m not saying it’s impossible, but let’s be real, it’s really hard to avoid avoiding it. It is virtually impossible to avoid rubbing bumpers with social media on a day-in and day-out basis.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MAY 16, 2011

Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. The internet is too broad and delivers too much information in regards to research on a buying decision to just rely on a social recommendation. Because we still want the best deal possible.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

MARCH 1, 2012

Metas matter because they drive the creation of content, the creation of bios, and the creation of hyperlinks from Tumblr and Twitter to YouTube and Pinterest. Metas are your descriptors of you and your company.

Adwords 138

Adwords Tumblr Reputation YouTube 138

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? . . . . . . . . . . What does that mean exactly, to play it safe? Is that creating a Facebook page just to satisfy the critics and the bashers?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

DECEMBER 3, 2010

19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it? 24) I absolutely loved this post from April, but I’m partial because of my SEO background. 36 SEO Myths That Won’t Die But Need To.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

JANUARY 25, 2019

Here’s a list of contenders/pretenders “other” than Twitter, Instagram, LinkedIn and Snap, in no particular order. However, if you had told those 35 million users that eventually AOL would be deemed irrelevant in less than 10 years, they might have laughed. So what is currently out there that might replace Facebook?

Facebook 170

Facebook Social Networking MySpace Comparison 170