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3 New Trends in Retail Customer Acquisition

Pixlee

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Expect to see user-generated content (UGC) become even more common in 2018.

Retail 55
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227
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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. A recent survey found that 46% of consumers anticipate using social platforms’ in-app shopping features more this year. What are Facebook Shops and how do they work? by enabling checkout directly from Facebook.

Examples 114
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns.

Strategy 123
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising.

Instagram 117
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The Social Influence Surge—Are You Prepared?

Harp Interactive

Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

Customer experience management involves surveying, analyzing, and improving customer interactions with your brand. One popular form of this social proof is user generated content (UGC). CES = (Number of customers who select 4-5 / number of survey responses) * 100. You could try a CES survey to gather results.

Tips 107